Tag: Viewability

DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement

IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTube

Giphy to partner with Oracle Data Cloud’s Moat to measure viewability

Snapchat adds DoubleVerify as brand safety, viewability measurement partner

Amazon adopts MRC viewability standard for conversion attribution

IAB’s in-app ad viewability and measurement SDK hits 2 billion devices

Facebook passes key hurdle in MRC viewability reporting audit

Google lets advertisers set custom viewability criteria in Display & Video 360

IAB Tech Lab issues first software: A universal SDK for viewability

MoPub Launches Viewability Measurement

GroupM sheds light on its updated viewability standards for display & video ads

Google announces AMP speed and viewability enhancements for ads

Twitter adds 3rd-party measurement for viewability & audience verification

Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales

Google’s YouTube to undergo MRC audits for video viewability measurement

SteelHouse Introduces Free Viewability Testing

IAB Tech Lab launches new Tool Repository with a viewability SDK

IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

IAB shares updates for MRAID, including viewability & audibility measurement

Google Finds Web Video Viewability Rates Of 62% In U.S.

Elephants in the Room: advert blocking off, Viewability And Transparency

Google’s DoubleClick Extends lively View Reporting To Apps, provides Viewability Bid Optimization

YouTube Opens up to third-celebration Viewability Verification

Digital Video Fraud, Viewability And The $50 Rolex

YouTube Reportedly Prepping For impartial Viewability measurement

Yahoo Opens as much as 1/3-party measurement For Fraud, Viewability

Millennial Media, 33Across Go All In On 100% Viewability

New study Backs Up IAB’s 70 percent Viewability Threshold recommendation

IAB Says 100 Percent Viewability Isn’t Possible Yet, Sets 70 Percent Threshold