Tag: Viewability

Technology Highlights - Daily Updates on Technology & Devices

Facebook passes key hurdle in MRC viewability reporting audit
Facebook passes key hurdle in MRC viewability reporting audit

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Google lets advertisers set custom viewability criteria in Display & Video 360
Google lets advertisers set custom viewability criteria in Display & Video 360

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IAB Tech Lab issues first software: A universal SDK for viewability
IAB Tech Lab issues first software: A universal SDK for viewability

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MoPub Launches Viewability Measurement
MoPub Launches Viewability Measurement

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GroupM sheds light on its updated viewability standards for display & video ads
GroupM sheds light on its updated viewability standards for display & video ads

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Google announces AMP speed and viewability enhancements for ads
Google announces AMP speed and viewability enhancements for ads

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Twitter adds 3rd-party measurement for viewability & audience verification
Twitter adds 3rd-party measurement for viewability & audience verification

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Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales

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Google’s YouTube to undergo MRC audits for video viewability measurement
Google’s YouTube to undergo MRC audits for video viewability measurement

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SteelHouse Introduces Free Viewability Testing
SteelHouse Introduces Free Viewability Testing

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IAB Tech Lab launches new Tool Repository with a viewability SDK
IAB Tech Lab launches new Tool Repository with a viewability SDK

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IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification
IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

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IAB shares updates for MRAID, including viewability & audibility measurement
IAB shares updates for MRAID, including viewability & audibility measurement

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Google Finds Web Video Viewability Rates Of 62% In U.S.
Google Finds Web Video Viewability Rates Of 62% In U.S.

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Elephants in the Room: advert blocking off, Viewability And Transparency
Elephants in the Room: advert blocking off, Viewability And Transparency

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Google’s DoubleClick Extends lively View Reporting To Apps, provides Viewability Bid Optimization
Google’s DoubleClick Extends lively View Reporting To Apps, provides Viewability Bid Optimization

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YouTube Opens up to third-celebration Viewability Verification
YouTube Opens up to third-celebration Viewability Verification

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Digital Video Fraud, Viewability And The $50 Rolex
Digital Video Fraud, Viewability And The $50 Rolex

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YouTube Reportedly Prepping For impartial Viewability measurement
YouTube Reportedly Prepping For impartial Viewability measurement

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Yahoo Opens as much as 1/3-party measurement For Fraud, Viewability
Yahoo Opens as much as 1/3-party measurement For Fraud, Viewability

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Millennial Media, 33Across Go All In On 100% Viewability
Millennial Media, 33Across Go All In On 100% Viewability

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New study Backs Up IAB’s 70 percent Viewability Threshold recommendation
New study Backs Up IAB’s 70 percent Viewability Threshold recommendation

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IAB Says 100 Percent Viewability Isn’t Possible Yet, Sets 70 Percent Threshold
IAB Says 100 Percent Viewability Isn’t Possible Yet, Sets 70 Percent Threshold

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