Tag: Viewability

IAB Tech Lab issues first software: A universal SDK for viewability
IAB Tech Lab issues first software: A universal SDK for viewability

MoPub Launches Viewability Measurement
MoPub Launches Viewability Measurement

GroupM sheds light on its updated viewability standards for display & video ads
GroupM sheds light on its updated viewability standards for display & video ads

Google announces AMP speed and viewability enhancements for ads
Google announces AMP speed and viewability enhancements for ads

Twitter adds 3rd-party measurement for viewability & audience verification
Twitter adds 3rd-party measurement for viewability & audience verification

Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales

Google’s YouTube to undergo MRC audits for video viewability measurement
Google’s YouTube to undergo MRC audits for video viewability measurement

SteelHouse Introduces Free Viewability Testing
SteelHouse Introduces Free Viewability Testing

IAB Tech Lab launches new Tool Repository with a viewability SDK
IAB Tech Lab launches new Tool Repository with a viewability SDK

IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification
IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

IAB shares updates for MRAID, including viewability & audibility measurement
IAB shares updates for MRAID, including viewability & audibility measurement

Google Finds Web Video Viewability Rates Of 62% In U.S.
Google Finds Web Video Viewability Rates Of 62% In U.S.

Elephants in the Room: advert blocking off, Viewability And Transparency
Elephants in the Room: advert blocking off, Viewability And Transparency

Google’s DoubleClick Extends lively View Reporting To Apps, provides Viewability Bid Optimization
Google’s DoubleClick Extends lively View Reporting To Apps, provides Viewability Bid Optimization

YouTube Opens up to third-celebration Viewability Verification
YouTube Opens up to third-celebration Viewability Verification

$50
Digital Video Fraud, Viewability And The $50 Rolex
Digital Video Fraud, Viewability And The $50 Rolex

avatar
onto Fraud
YouTube Reportedly Prepping For impartial Viewability measurement
YouTube Reportedly Prepping For impartial Viewability measurement

Yahoo Opens as much as 1/3-party measurement For Fraud, Viewability
Yahoo Opens as much as 1/3-party measurement For Fraud, Viewability

avatar
onto Yahoo
Millennial Media, 33Across Go All In On 100% Viewability
Millennial Media, 33Across Go All In On 100% Viewability

New study Backs Up IAB’s 70 percent Viewability Threshold recommendation
New study Backs Up IAB’s 70 percent Viewability Threshold recommendation

IAB Says 100 Percent Viewability Isn’t Possible Yet, Sets 70 Percent Threshold
IAB Says 100 Percent Viewability Isn’t Possible Yet, Sets 70 Percent Threshold


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