the standard Newsstand, Reimagined
The souped-up storefront elevates subway retail with a listing of very important and surprising wares.
December 7, 2015
on the newsstands in NY city’s subway, consumers can pick up broadsheets, tabloids, snacks, and sundries. more or less, all the kiosks repeat the identical structure—which you can predict precisely what’s on supply, and it hasn’t modified in many years. The founders of the New Stand idea, why used to be retail in the subway remained stagnant when it has accelerated pretty much everywhere else? Their swish storefront in Union sq. and a kiosk in Brookfield position purpose to shake up the established order via a rotating inventory of surprising items, design wares, and everyday items.
inventive heavyweights and entrepreneurs Andrew Deitchman, George Alan, Lex Kendall, and David Carson banded together to create the brand new Stand. Their hope is that the shops become an exhilarating a part of any person’s commute. along with a brick-and-mortar presence, the new Stand additionally exists as an app that options playlists, news tales, and promotions from partner brands and media corporations. moreover, users can add cash to an account by means of the app and pay for purchases that means.
“Newsstands were as soon as spaces where you discovered the arena,” Alan says. “increasingly the world is in our pocket. For us, it’s about connecting with people during their day by day movements and adding discovery all the way through their travels.” Carson provides, “We name ourselves a day-improvement company.”
one of the most gadgets for sale include the requisite sweet bars, bottled water, and toothbrushes, but in addition residence decor objects and electronics. The founders’ present favorites embody matcha-flavored kit Kats, master and Dynamic headphones, Lawless jerky, and a hoverboard.
“We’re searching for new: new designs, new tales, things that may seize your creativeness—we’re now not here to show you manufacturers you realize about,” Deichtman says of the merchandise and content New Stand deals. while it partner with giant firms, like eBay, New Stands equally tries to search out merchandise from up and comers.
One such instance is the firm the brand new Stand enlisted to build out the distance. François Chambard of the Brooklyn studio Um mission fabricated the reconfigurable magnetic show shelves, Corian cabinets, and marble counters make up the modular shops.
“We thought of how quick retail and media are altering,” Deitchman says. “an increasing number of retail companies are looking to be media companies and vice versa. All of this stuff are in flux now and we wanted to design an area that might permit us to alter, morph, and grow easily. the space must be capable of update as incessantly as an app can.”
whereas the new Stand exemplifies the buzzy pattern of contextualized commerce, it seeks to perform that with out shedding sight of what individuals need and wish every day. “To the extent had been representing the vanguard of where retail goes, we’re also having a look backward to simply providing a provider to folks on a regular basis,” Deitchman says.
Correction: The design idea and development was once conceived in home with the aid of the new Stand, then fabricated with François Chambard of Um venture.