These good Potholes Tweet restore Requests To The Authorities

Social media meets urban infrastructure in Panama.

June 1, 2015

It would not really matter the dimensions, scale, or environment, in the event you reside in a city, you may have driven over a pothole. Some cities are worse than others with regards to these land mines of vehicular injury, and in line with this case study Panama metropolis hosts its justifiable share.

To lend a hand treatment the problem, one of the city’s most popular news shows and agency P4 Ogilvy & Mather created The Tweeting Pothole. They put a small hockey percent-like tool in potholes on some of Panama city’s busiest streets and, each and every time a automotive drove over it, it might ship a tweet inquiring for to be mounted to the division of Public Works.

to this point, it labored smartly enough to get the top of public works on the show to speak concerning the scenario. perhaps we can use automatic social media to unravel all forms of city ills—suppose partitions that put up Instagram % of drunks peeing on them. there may be obtained to be a method to expose people who crowd the road on a rainy day with a golf umbrella.

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