there’s much more to display than banner advertisements and insertion orders, particularly in an international the place each programmatic and cellular are on the upward thrust.
on December 29, 2014
 
Programmatic shopping for and cell show are the tendencies riding the most exchange in the display promoting ecosystem these days, developments that fueled the popularity of the following contributed columns. In marketing Land’s digital pages in 2014, our knowledgeable columnists supplied data and advice on the whole lot from new ad formats to tag management to hyperlocal targeting, all to help marketers get a handle on the altering setting.

  1. Bye, Bye Banner: emerging show codecs & What marketers need to be aware of by way of Peter Minnium. revealed on 5/14/14. 2.7K social shares across all platforms.
  2. The Definitive guide To The Digital display ad Ecosystem by means of Peter Minnium. revealed on 10/29/14. 1.8K social shares across all systems.
  3. WTF Is Tag administration? Do You in point of fact be aware of, or simply think You Do? via Dax Hamman. revealed on 2/28/14. 368 social shares across all structures.
  4. How Hyperlocal cell promotion changes the whole lot by way of Ratko Vidakovic. revealed on 10/18/14. 912 social shares throughout all structures.
  5. The Sale After The Sale: the brand new fact of promoting display ads by using James Moore. revealed on three/5/14. 264 social shares across all platforms.
  6. WTF Is A Cookie, Anyway? Do You actually be aware of, or simply assume You Do? by way of Dax Hamman. printed on 1/31/14. 428 social shares across all platforms.
  7. Why each Marketer should Leverage Retargeting with the aid of Ratko Vidakovic. published on 10/13/14. 2.2K social shares throughout all structures.
  8. Get With The Programmatic: A Primer On Programmatic promotion by way of Or Shani. published on 8/22/14. 596 social shares across all systems.
  9. The State Of Digital marketing In 2015 through James inexperienced. published on 12/1/14. 1.8K social shares throughout all structures.
  10. eight explanation why Digital promoting Works For brands by Peter Minnium. published on 11/26/14. 1.2K social shares across all platforms.

Methodology: Columns published in 2014 are ranked so as of pageviews measured with the aid of Google Analytics. information used to be gathered on December four and include all columns printed thru December three, 2014.  

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