tv’s top Twitter Moments Of 2015: Kanye, super Bowl & The strolling useless

West’s 2020 presidential “announcement” at the MTV VMAs generated 248,000 tweets in a minute, upending the tremendous Bowl’s top tweeted second.

Martin Beck on December 8, 2015

Kayne West crashed the Twitter tv birthday party in 2015.

Kayne’s announcement at the MTV Video tune Awards that he will run for President of the united states in 2020 spawned probably the most tweeted-about moment of the year, consistent with information from Nielsen. there were 248,000 tweets in the minute following his announcement — it was once facetious, proper? — surpassing the 243,000 tweets despatched at eight:19 p.m. all through the super Bowl telecast in February.

The Kayne spectacle helped push the VMAs to document engagement on Twitter, at the same time as the exhibit’s general Nielsen rankings plunged by 500,000 over 2014. The 21 million tweets were the most for a non-sports activities program given that Nielsen began monitoring the stats in 2011. on the subject of whole Twitter audience, the VMAs had 11 million uniques, 0.33 in the back of the Grammy Awards (thirteen.3 million) and the Academy Awards (13.zero million).

NBC’s broadcast of the super Bowl, which once more led the overall Nielsen rankings for the yr with an average target audience of a hundred and fifteen million viewers, had a Twitter audience of sixteen.1 million and generated 25 million tweets.

For the third year in a row, an AMC software topped Nielsen’s list for top series, however for the 2nd consecutive year, the Twitter tv target market dropped. In 2013, six million tweets had been viewed concerning the moderate Breaking bad episode. last 12 months, The walking useless spawned views from 4.9 million folks per show. The strolling lifeless led once more this 12 months, with three.9 million individuals sending a regular of 424,000 Tweets about each episode. That’s down from 576,000 per episode in 2014.

about the writer

Martin Beck

Martin Beck is third Door Media’s Social Media Reporter, covering the latest information for advertising Land and Search Engine Land. He spent 24 years with the la instances, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism college, Beck began his profession at the times as a sportswriter and replica editor. apply Martin on Twitter (@MartinBeck), facebook and/or Google+.