Twitter Is Partnering With Foursquare On region Tagging

feature can be rolled out in the next few weeks in the united states and Canada with different markets to follow.

Martin Beck on March 23, 2015

Twitter mentioned these days that it’ll partner with Foursquare to pinpoint area tagging in tweets.

Twitter introduced the news by means of a tweet that included a video demonstration of how it’s going to work on the iPhone:

Coming quickly! We’re working with @foursquare so you could tag specific places in Tweets: https://t.co/MwlLz5Pfvq percenttwitter.com/jATzXvbuV6

— Twitter (@twitter) March 23, 2015

the brand new feature will add specificity to the geotagging to be had on mobile units for individuals who want to signal the place they are tweeting from. Twitter’s make stronger page says Foursquare areas shall be to be had in choice locations, allowing tagging of a selected industry, landmark or other point of interest.

The Foursquare tagging potential is being rolled out in the united states and Canada over the following couple of weeks with extra markets to apply, a Twitter spokesperson instructed advertising Land.

The Twitter-Foursquare partnership is smart for each firms. Foursquare has been struggling to regain its footing after spinning off take a look at-ins to its Swarm app remaining yr; this move is a reminder that Foursquare nonetheless has a very sturdy area database.

Twitter believes better region tagging will help it toughen person engagement, particularly among new customers. throughout a convention for analysts in November, the company talked a couple of test that it ran with new customers from major cities that despatched them tweets tied to their areas. check topics shown location-based content have been more prone to reopen Twitter inside 30 days than folks that weren’t.

learn more about Twitter’s vicinity tagging on its make stronger web page.

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Martin Beck

Martin Beck is third Door Media’s Social Media Reporter, overlaying the latest news for advertising Land and Search Engine Land. He spent 24 years with the la occasions, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism school, Beck started began his profession at the times as a sportswriter and duplicate editor. practice Martin on Twitter (@MartinBeck), fb and/or Google+.