Twitter Will Push Promoted Tweets to 3rd-birthday party Apps & websites

Twitter today took a step to push its promotion merchandise beyond Twitter, saying partnerships to syndicate promoted tweets on Flipboard and Yahoo Japan.

With the move, Twitter is hoping to boost its efforts to monetize its latent target market, the millions of people who see tweets on tv, cell apps and other websites. Twitter says tweets bought 185 billion impressions off Twitter all over the 0.33 quarter of 2014, but prior to now it didn’t have a strategy to monetize those impressions.

Twitter senior product director Ameet Ranadive defined in a publish on the company’s promotion blog:

For the hundreds of manufacturers already advertising on Twitter, these new partnerships open a significant possibility to increase the attain of their message to a bigger target audience. Twitter syndicated ads will be seen through users inside Twitter content material sections on 1/3-celebration homes, in addition to inside third-birthday party content areas.

here’s how a syndicated promoted tweet would possibly seem to be on Flipboard:

Twitter mentioned limited exams with Flipboard produced “promising results” for advertisers and that it was in search of more publishers to associate with.

learn more on the Twitter weblog publish.

about the creator

Martin Beck

Martin Beck is third Door Media’s Social Media Reporter, masking the latest information for marketing Land and Search Engine Land. He spent 24 years with the la occasions, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism school, Beck started started his career on the occasions as a sportswriter and duplicate editor.