What the line for Snap Inc.’s Spectacles was like on release day

By 8 a.m. more than a dozen people were waiting in line to buy Snap Inc.’s Spectacles. By 8:24 a.m., they had sold out.

Tim Peterson on November 10, 2016

What the line for Snap Inc.’s Spectacles was like on release day

Snapchat’s parent company, Snap Inc., started selling its Google Glass-like Spectacles on Thursday, but only at a single vending machine in Venice, California. This is what it was like to be among the first in line to buy the video-recording sunglasses. Stay tuned for a video showing what it’s like to use them.

About The Author

Tim Peterson

Tim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason Kilar’s attempt to take on YouTube and the assemblage of Amazon’s ad-tech stack; analyzed YouTube’s programming strategy, Facebook’s ad-tech ambitions and ad blocking’s rise; and documented digital video’s biggest annual event VidCon, BuzzFeed’s branded video production process and Snapchat Discover’s ad load six months after launch. He has also developed tools to monitor brands’ early adoption of live-streaming apps, compare Yahoo’s and Google’s search designs and examine the NFL’s YouTube and Facebook video strategies.

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