With Digital Cookie 2.zero, lady Scouts Double Down On E-Commerce Push
After a 12 months of falling gross sales, the lady Scouts updated the Digital Cookie platform to more easily sell cookies on-line and by way of mobile apps.
December eight, 2015
The woman Scouts on Tuesday rolled out an update to the Digital Cookie program, launched remaining December with the intention to increase get right of entry to to the group’s fashionable cookies. the brand new and more suitable Digital Cookie 2.zero simplifies the cellular app and makes the web site customizable—an upgrade that the girl Scouts hope will raise declining gross sales and membership numbers.
“Digital Cookie marks a strategic turning level in updating the trade and financial literacy talents girls learn—and the way they analyze them—to align with our digital world,” girl Scouts CEO Anna Maria Chávez, one in every of fast firm‘s Most inventive people ultimate 12 months, said in a statement. “closing 12 months, nearly a hundred and sixty,000 woman Scouts participated in Digital Cookie. We listened to their feedback and made changes that both addressed what the ladies mentioned they wished, and expanded what they could research.”
On the website, as an instance, lady Scouts requested for video games; the group addressed this request, Chávez says, by means of developing one recreation “to assist them additional strengthen resolution-making talents” and every other wherein the ladies may “observe surroundings brief- and long-time period objectives.”
during the last few years, sales of cookies have raised almost $800 million yearly and incorporate an immense section of the lady Scouts’ fundraising finances. however in 2015, regardless of adoption of the Digital Cookie program, general cookie gross sales fell to 194 million bins—about $776 million in gross sales. (replace 12/9, 12:30 pm ET: a girl Scouts spokesman brought up, then again, that 2015 gross sales vastly surpassed the organization’s projected target of 184 million bins. The Digital Cookie program on my own offered 2.5 million boxes and generated 10 million in revenue. )
meanwhile, the lady Scouts are additionally coping with a bigger challenge—a pattern of falling membership over the past decade. This has led the group to include new activities for individuals, together with a slew of science, expertise, and coding-oriented actions.