you can eat KFC’s New espresso Cup

Your stomach is KFC’s latest landfill.

February 26, 2015 

Most coffee cups are constructed from paper or plastic. however KFC Britain has a peculiar, doubtlessly better idea: Serving coffee in candy, edible cups.

Dubbed the “Scoff-ee Cup,” KFC worked with food designers at The Robin Collective to construct a cup formed from a thin lattice of KFC original Recipe fried hen wafer, covered in sugar paper and lined with a slow-melting white chocolate. The chocolate progressively infuses the coffee with a creamy sweetness, while the wafer in the end softens like a dunked biscotti or, as I think about, the creamy tip of an ice cream cone. furthermore, the cups can waft aromas on the drinker—aromas you wouldn’t usually affiliate with espresso—like fresh cut grass or wildflowers.

silly? a little. Gross? doubtlessly! but the Scoff-ee Cup will supply simply the sort of marketing hook KFC wants to advertise the sale of one thing as ubiquitous as coffee—a bit of of tasty novelty, similar to age-outdated bread bowls or cronut inventor Dominique Ansel’s cookie pictures. As an introduced bonus, it’s inexperienced. quite than recycling and even composting the cups, buyers can devour them and burn their unknown calorie rely instantly. (although, if they are not tasty enough to finish, i assume you might want to still chalk up the cups to a type of food waste.)

most likely, the cup won’t merely dissolve into a literal scorching mess all the way through a morning travel, but KFC remains to be transferring beforehand cautiously, trying out the packaging in a restricted liberate for the launch of Seattle’s very best espresso in their Britain-based retailers.

read more here and right here.

[Photos: via Yum! Brands]

quick firm , read Full Story

(100)