YouTube’s super Bowl Halftime show To function online Celebrities Freddie Wong & EpicMealTime’s Harley Morenstein

For the primary time ever, YouTube will pit its own stars towards tremendous Bowl halftime performances by way of Katy Perry and Lenny Kravitz.

 

YouTube is making a play for a bigger slice of this year’s super Bowl target market by launching its first ever super Bowl halftime show.

Pitting a few of its largest stars against NBC’s halftime express starring Katy Perry and Lenny Kravitz, YouTube’s software can be hosted through Freddie Wong from the online collection online game highschool, and embody comedy duo Rhett and link, together with Harley Morenstein from the YouTube hit express EpicMealTime.

it is going to be fun afterwards to see what was Freddie Wong’s draw in comparison with Katy Perry and Lenny Kravitz.

in step with a record on Bloomberg.com, the February 1 halftime show will include musical performances, stunts and fake super Bowl ads created by using YouTube stars.

Google’s managing director of brand options Suzie Reider informed Bloomberg that YouTube’s halftime convey shall be a good position to spotlight YouTube’s celebrities, skill and creators.

“it is going to be fun afterwards to look what was once Freddie Wong’s draw in comparison with Katy Perry and Lenny Kravitz,” stated Reider.

in line with Bloomberg’s report, viewers spent 6.3 million hours watching tremendous Bowl advertisements on YouTube closing yr.

as soon as the leader in on-line video, Google now must compete against sites like fb and Twitter for video views and promoting dollars. YouTube’s super Bowl halftime exhibit is a strategic move to win over a bigger share of viewers who’re simply as interested in the tremendous Bowl advertisements as they’re the sport.

“The halftime express falls in well with this big theme for us, which is the conception of manufacturers as creators and the commercial as content material,” mentioned Reider.

in regards to the author

Amy Gesenhues is third Door Media’s normal project Reporter, protecting the latest information and updates for advertising Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a lot of day-to-day newspapers from big apple to Texas. With more than ten years of promoting management experience, she has contributed to plenty of conventional and on-line publications, together with MarketingProfs.com, SoftwareCEO.com, and sales and advertising administration magazine. read extra of Amy’s articles.

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