Tag: MarTech

Martech vendor investment forecast: Sunny with just a few ‘clouds’
Martech vendor investment forecast: Sunny with just a few ‘clouds’

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MarTech, conversational UI, and the future of connecting with customers
MarTech, conversational UI, and the future of connecting with customers

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Making martech usable
Making martech usable

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How Lenovo uses martech to build unified campaigns around its separate business groups
How Lenovo uses martech to build unified campaigns around its separate business groups

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3 key takeaways from MarTech San Francisco 2017
3 key takeaways from MarTech San Francisco 2017

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GDPR: Publishers and martech will rely on each other
GDPR: Publishers and martech will rely on each other

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How to choose martech tools that your team will love
How to choose martech tools that your team will love

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How martech is working to solve the consumer identity crisis
How martech is working to solve the consumer identity crisis

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What is the GDPR, and why should martech care?
What is the GDPR, and why should martech care?

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Cutting-edge martech? 65% of brands have no plans to invest this year
Cutting-edge martech? 65% of brands have no plans to invest this year

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Impact Radius Names Martech Vet David Yovanno CEO
Impact Radius Names Martech Vet David Yovanno CEO

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How martech has made ABM-at-scale possible
How martech has made ABM-at-scale possible

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Announcing the Stackies & Hackies Awards for MarTech San Francisco 2017
Announcing the Stackies & Hackies Awards for MarTech San Francisco 2017

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MarTech Landscape: What is RTIM?
MarTech Landscape: What is RTIM?

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MarTech Landscape: What is a beacon?
MarTech Landscape: What is a beacon?

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The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most

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Two new reports: The good news is marketers will spend more on martech
Two new reports: The good news is marketers will spend more on martech

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MarTech Landscape: What are those DAM systems?
MarTech Landscape: What are those DAM systems?

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A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience
A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience

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A six-pack of predictions for martech
A six-pack of predictions for martech

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Tackling the martech integration challenge
Tackling the martech integration challenge

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MarTech Landscape: What is a Customer Data Platform?
MarTech Landscape: What is a Customer Data Platform?

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Optimizing Ad-tech And Mar-tech Channels: Near-Term Trends
Optimizing Ad-tech And Mar-tech Channels: Near-Term Trends

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Three big, long-term predictions for the future of martech
Three big, long-term predictions for the future of martech

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