To help people gain experience with Google Analytics, Google is launching Demo Account for Analytics. The idea is to give those without access to a full-fledged account a way to get hands-on experience, but it can also be used by those with access to accounts who want a playground for experimentation before making changes — in a client’s account, for example. And of course, Demo Account can be used in any training environment.

Demo Account is populated with real data from the e-commerce Google Merchandise Store and will include the features marketers typically set up in their own accounts, including Goals and Enhanced E-commerce. Users have Read & Analyze access, so you can create custom reports, alerts and annotations.

You can learn more about Demo Account and get access here. If you already have an Analytics account and want to use Demo Account, Google will simply add it to your account, and it will be accessible from the Home tab in Analytics.

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.