3 Online Advertising Trends to Dominate the 2020s

Andy Donovan — February 13, 2020

2020 is already here, but are we ready for the new decade yet?

Even though the digital advertising landscape has been evolving exceptionally fast over the past decade, the pace is only getting faster in the next one.

The global ad spend is on its sharp ascend, and the mobile ad market is flourishing on the verge of 5G worldwide adoption.

#1. Audio ads

The power of sound has never been this exceptional.

Sound logos, podcast advertising, personalized ads in navigation apps – all of these are the new digital advertising realities we’re already in, and tomorrow won’t be different.

Consider this: reaching the target audience in the right context is easier if your story is palpable with no visuals. More importantly, engaging the audience, suffering from short attention spans on the go is faster with audio than ever before, especially the commuting and driving types.

As for podcast advertising, in particular, the market is already maturing.

With a wide variety of ad formats having emerged over the past years, from pre-recorded ad creatives, dynamically inserted into the main podcast content, to native ads in opening hosts’ messages, i.e. “this episode of _podcast name_ is brought to you by a _brand_” and companion banner ads in podcast apps, more businesses are likely to take advantage of the opportunity to engage customers from a new angle – via podcast ads.

Namely, as Kantar Getting Media Right 2019 study unveils, 63% of marketers intend to allocate greater budgets into podcast advertising in 2020.

#2. Video ads

Bored with the pre-rolls? Outstream advertising is steadily on the top, connected TV video ads are in bloom, and the 360-degree video ad niche is gaining track quite rapidly, too.

The money sticks in video and will likely to do so within the next decade, in spite of the foreseen changes in regulations and stricter viewability standards expected to be established in the upcoming few years.

Quite predictably, brands and agencies will also keep their focus on brand safety, as well as brand suitability improvements, according to the AdPlayer.Pro forecast.

#3. VR/AR/MR ads

The line between reality and fiction grows increasingly more vague each day, given the sharp rise of AI-generated deep fakes.

The good thing though, the digital advertising market gets to see the benefits of augmented and virtual reality most of the time.

In the long run, the immersive advertising experience can be exceptional, but only if marketers manage to deliver the right message, in the right context, without being intrusive.

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