Dentsu Aegis ad agency 360i has launched a consumer PR practice that will be headed by Corey Martin, the agency’s head of influencer marketing and public relations.

Martin joined the agency in 2016 from Allison + Partners, part of MDC Partners.

Capabilities include media and influencer relations, event management and corporate and brand reputation management.

“As a fully integrated agency, it makes sense for us to look carefully at how earned media can work hard for our clients,” stated 360i CEO Jared Belsky.