To Build a Wellness-Centric Workplace Culture, Consider Employee Needs [Infographic]
— February 12, 2018
Promoting your wellness program is tough, especially if you don’t have a good understanding of your workplace culture. What motivates your employees? How do they relate to each other? What values do they share? What are their personal goals?
One of the main reasons wellness programs fail is because HR professionals opt for a set-it-and-forget-it strategy. They think hanging a few posters and distributing wallet cards is enough to raise awareness about all the great wellness benefits they offer.
To truly engage employees, create a wellness communications strategy that speaks to specific employee groups. You want to create a connection between employees and your wellness program. So, promote activities and initiatives that address their unique wants, needs, and interests.
The infographic below, based on research by LifeWorks, explores three C’s of a successful wellness communications strategy: content, culture, and connection.
Here are some highlights:
- 82% of employees participate in at least one aspect of a wellness program.
- 1 in 3 employees say their employer needs to improve at getting them excited about their program.
- Levels of interest vary between age groups and gender.
- Male employees are most interested in fitness challenges, personal wellness reports, health coaching, and financial wellness programs.
- Female employees are most interested in fitness challenges, health screenings, stress management training, and EAPs.
Overall, you want to center your workplace culture on total well-being, which includes physical, emotional, financial, and professional health.
To accomplish this, speak to employees on an individual level. Survey your staff and segment employees into groups with similar interests. Then, tailor your communications to each group.
Check out the full infographic below to see how to implement the three C’s of wellness communications.
How are you personalizing your wellness communications and building a wellness-focused workplace culture? Share in the comments!