Media technology companies continue to dominate — and expand — their brand value, according to just-released estimates from BrandFinance’s annual “US 500” report.

The analysis, which utilizes a method calculating each brand’s dollar value based on the underlying brand strength, its royalty value and actual brand revenue value, shows Amazon expanding 42% and jumping to No. 1 from No. 3 last year.

Apple’s brand value expanded 37%, enabling it to hold on to its No. 2 ranking, while Google lagged its peers, dropping to third from No. 1.

For complete rankings and detailed methodology, download the report here.