Tag: Brand

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Uncrustables nears $1 billion in sales: Inside J.M. Smucker’s hottest brand
Uncrustables nears $1 billion in sales: Inside J.M. Smucker’s hottest brand

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How this viral fragrance-dupes brand from Target took over PerfumeTok
How this viral fragrance-dupes brand from Target took over PerfumeTok

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Chase’s new media business touts ‘brand safety’ as advertisers flee social media platforms like X
Chase’s new media business touts ‘brand safety’ as advertisers flee social media platforms like X

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Why this shoe brand just gave away the blueprint for its best-selling boot
Why this shoe brand just gave away the blueprint for its best-selling boot

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Delta’s CEO says controversial Sky Lounge changes reflect the airline’s status as premium brand
Delta’s CEO says controversial Sky Lounge changes reflect the airline’s status as premium brand

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Impossible’s massive, ‘meatier’ new brand promises that plants can bleed red
Impossible’s massive, ‘meatier’ new brand promises that plants can bleed red

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Nascar gets the Netflix treatment. Can it rev up the brand?
Nascar gets the Netflix treatment. Can it rev up the brand?

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SEMrush
Locking IP in a vault gave Disney its brand magic. Should it try that with Marvel?
Locking IP in a vault gave Disney its brand magic. Should it try that with Marvel?

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Why the next big haircare brand might be selling showerheads, not shampoos
Why the next big haircare brand might be selling showerheads, not shampoos

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Why ‘The Marvels’ can’t solve the Marvel Studios brand problem
Why ‘The Marvels’ can’t solve the Marvel Studios brand problem

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This brand found the secret to making plastic-free stretch jeans
This brand found the secret to making plastic-free stretch jeans

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Monos is the DTC luggage brand rising from Away’s ashes
Monos is the DTC luggage brand rising from Away’s ashes

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Peloton and Lululemon are the latest in a long line of brand frenemies
Peloton and Lululemon are the latest in a long line of brand frenemies

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Here’s what happened when three Hollywood showrunners on strike tried writing for a major brand
Here’s what happened when three Hollywood showrunners on strike tried writing for a major brand

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Apple beats rivals including Microsoft and Google for being the most future-proof brand
Apple beats rivals including Microsoft and Google for being the most future-proof brand

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Wiz Khalifa launches a grow-your-own mushroom brand. No, not that kind (exclusive)
Wiz Khalifa launches a grow-your-own mushroom brand. No, not that kind (exclusive)

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Is Delta Air Lines tarnishing its brand by ousting some Sky Club customers?
Is Delta Air Lines tarnishing its brand by ousting some Sky Club customers?

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Disney, ESPN, Mtn Dew, Dunkin’, and the danger of gambling with an A-list brand
Disney, ESPN, Mtn Dew, Dunkin’, and the danger of gambling with an A-list brand

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The Mini Cooper Electric gets a brand new look and up to 250 miles of range
The Mini Cooper Electric gets a brand new look and up to 250 miles of range

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Nike finally agrees to make Mary Earps jerseys—but the brand damage had already been done
Nike finally agrees to make Mary Earps jerseys—but the brand damage had already been done

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Getting drunk off Dunkin’ and Eggos? Why every brand is suddenly spiking its drinks
Getting drunk off Dunkin’ and Eggos? Why every brand is suddenly spiking its drinks

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MikMak Acquires ChannelAdvisor’s Shoppable Media, Brand Analytics Product Lines
MikMak Acquires ChannelAdvisor’s Shoppable Media, Brand Analytics Product Lines

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Lagunitas’ New CMO On How Brand Aims to Regain its ‘Mojo’
Lagunitas’ New CMO On How Brand Aims to Regain its ‘Mojo’

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Elon Musk and the weird history of Brand X
Elon Musk and the weird history of Brand X

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Apple’s powerhouse headphone brand Beats has a new designer. See his first big product
Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

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