Tag: Brand

Technology Highlights - Daily Updates on Technology & Devices

Do brand politics impact consumer purchases? It’s complicated
Do brand politics impact consumer purchases? It’s complicated

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Why the Twitter brand needs to get off Brand Twitter
Why the Twitter brand needs to get off Brand Twitter

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This Japanese organic bedding brand wants you to sleep worry-free
This Japanese organic bedding brand wants you to sleep worry-free

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How long will the brand safety conversation continue?
How long will the brand safety conversation continue?

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Another survey shows brand trust affects purchase decisions
Another survey shows brand trust affects purchase decisions

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Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace
Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace

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Employers, your company brand needs to reflect your culture
Employers, your company brand needs to reflect your culture

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Drake is now co-owner of an esports brand
Drake is now co-owner of an esports brand

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Fullscreen offers marketers another YouTube brand safety tool
Fullscreen offers marketers another YouTube brand safety tool

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Your Swag is an Extension of Your Brand, So Don’t Neglect It
Your Swag is an Extension of Your Brand, So Don’t Neglect It

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Palm’s progress: The rise, fall—and rebirth—of a legendary brand
Palm’s progress: The rise, fall—and rebirth—of a legendary brand

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VAB: Brand Safety Remains Serious Problem For YouTube
VAB: Brand Safety Remains Serious Problem For YouTube

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Oath combines its ad tech assets under new Oath Ad Platforms brand
Oath combines its ad tech assets under new Oath Ad Platforms brand

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Amazon streamlines ad products under new Amazon Advertising brand
Amazon streamlines ad products under new Amazon Advertising brand

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Heineken’s new brand strategy will definitely not leave you guessing
Heineken’s new brand strategy will definitely not leave you guessing

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This paint brand uses Buddhist temple art and tradition for new product line
This paint brand uses Buddhist temple art and tradition for new product line

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Digitas report: Brand loyalty is at risk with voice-based purchases
Digitas report: Brand loyalty is at risk with voice-based purchases

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Apple To Brand iPhone As Digital Wallet
Apple To Brand iPhone As Digital Wallet

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Brand WTF of the Week: Twitter decides to help Alex Jones spread lies
Brand WTF of the Week: Twitter decides to help Alex Jones spread lies

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Brand WTF of the Week: EA Sports cuts Kaepernick out of Madden 19
Brand WTF of the Week: EA Sports cuts Kaepernick out of Madden 19

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Papa John’s hires Hollywood powerhouse Endeavor to clean up its brand mess
Papa John’s hires Hollywood powerhouse Endeavor to clean up its brand mess

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How this nonprofit’s reimagined brand helps it serve its mission
How this nonprofit’s reimagined brand helps it serve its mission

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Brand Safety Institute debuts to offer new certification programs for digital advertisers
Brand Safety Institute debuts to offer new certification programs for digital advertisers

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3 theories about why Ivanka Trump’s brand is shutting down
3 theories about why Ivanka Trump’s brand is shutting down

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The secret t-shirt brand that dresses Peter Thiel, Satya Nadella, & Bob Iger
The secret t-shirt brand that dresses Peter Thiel, Satya Nadella, & Bob Iger

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