Tag: Brand

Technology Highlights - Daily Updates on Technology & Devices

IAB names direct-to-consumer brand to board seat for first time
IAB names direct-to-consumer brand to board seat for first time

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Brand strategist Ana Andjelic has the best travel tips
Brand strategist Ana Andjelic has the best travel tips

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Data is the Future of Brand Identity
Data is the Future of Brand Identity

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Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

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Chevrolet is the latest brand to underestimate people’s appetite for truth
Chevrolet is the latest brand to underestimate people’s appetite for truth

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How Zuckerberg Has Undermined Trust In The Facebook Brand
How Zuckerberg Has Undermined Trust In The Facebook Brand

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Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships
Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships

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The brand storytelling genius of the Coca-Cola Santa
The brand storytelling genius of the Coca-Cola Santa

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Merkle launches bidding platform tailored for Amazon sponsored brand ads
Merkle launches bidding platform tailored for Amazon sponsored brand ads

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Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Oath to become Verizon Media Group as telecom doubles down on umbrella brand

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Verizon says its media brand Oath is almost worthless
Verizon says its media brand Oath is almost worthless

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Do brand politics impact consumer purchases? It’s complicated
Do brand politics impact consumer purchases? It’s complicated

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Why the Twitter brand needs to get off Brand Twitter
Why the Twitter brand needs to get off Brand Twitter

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This Japanese organic bedding brand wants you to sleep worry-free
This Japanese organic bedding brand wants you to sleep worry-free

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How long will the brand safety conversation continue?
How long will the brand safety conversation continue?

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Another survey shows brand trust affects purchase decisions
Another survey shows brand trust affects purchase decisions

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Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace
Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace

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Employers, your company brand needs to reflect your culture
Employers, your company brand needs to reflect your culture

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Drake is now co-owner of an esports brand
Drake is now co-owner of an esports brand

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Fullscreen offers marketers another YouTube brand safety tool
Fullscreen offers marketers another YouTube brand safety tool

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Your Swag is an Extension of Your Brand, So Don’t Neglect It
Your Swag is an Extension of Your Brand, So Don’t Neglect It

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Palm’s progress: The rise, fall—and rebirth—of a legendary brand
Palm’s progress: The rise, fall—and rebirth—of a legendary brand

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VAB: Brand Safety Remains Serious Problem For YouTube
VAB: Brand Safety Remains Serious Problem For YouTube

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Oath combines its ad tech assets under new Oath Ad Platforms brand
Oath combines its ad tech assets under new Oath Ad Platforms brand

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Amazon streamlines ad products under new Amazon Advertising brand
Amazon streamlines ad products under new Amazon Advertising brand

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