Tag: Brand

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Palm’s progress: The rise, fall—and rebirth—of a legendary brand
Palm’s progress: The rise, fall—and rebirth—of a legendary brand

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VAB: Brand Safety Remains Serious Problem For YouTube
VAB: Brand Safety Remains Serious Problem For YouTube

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Oath combines its ad tech assets under new Oath Ad Platforms brand
Oath combines its ad tech assets under new Oath Ad Platforms brand

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Amazon streamlines ad products under new Amazon Advertising brand
Amazon streamlines ad products under new Amazon Advertising brand

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Heineken’s new brand strategy will definitely not leave you guessing
Heineken’s new brand strategy will definitely not leave you guessing

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This paint brand uses Buddhist temple art and tradition for new product line
This paint brand uses Buddhist temple art and tradition for new product line

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Digitas report: Brand loyalty is at risk with voice-based purchases
Digitas report: Brand loyalty is at risk with voice-based purchases

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Apple To Brand iPhone As Digital Wallet
Apple To Brand iPhone As Digital Wallet

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Brand WTF of the Week: Twitter decides to help Alex Jones spread lies
Brand WTF of the Week: Twitter decides to help Alex Jones spread lies

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Brand WTF of the Week: EA Sports cuts Kaepernick out of Madden 19
Brand WTF of the Week: EA Sports cuts Kaepernick out of Madden 19

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Papa John’s hires Hollywood powerhouse Endeavor to clean up its brand mess
Papa John’s hires Hollywood powerhouse Endeavor to clean up its brand mess

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How this nonprofit’s reimagined brand helps it serve its mission
How this nonprofit’s reimagined brand helps it serve its mission

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Brand Safety Institute debuts to offer new certification programs for digital advertisers
Brand Safety Institute debuts to offer new certification programs for digital advertisers

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3 theories about why Ivanka Trump’s brand is shutting down
3 theories about why Ivanka Trump’s brand is shutting down

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The secret t-shirt brand that dresses Peter Thiel, Satya Nadella, & Bob Iger
The secret t-shirt brand that dresses Peter Thiel, Satya Nadella, & Bob Iger

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Air Jordan sneaker doc is a brand story that’s not branded content
Air Jordan sneaker doc is a brand story that’s not branded content

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NBA players love this shoe brand so much, they just bankrolled it
NBA players love this shoe brand so much, they just bankrolled it

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Squadhelp adds AI to help invent successful brand names
Squadhelp adds AI to help invent successful brand names

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Amazon Displaces Google As U.S.’ Most ‘Valuable’ Brand
Amazon Displaces Google As U.S.’ Most ‘Valuable’ Brand

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Rebecca Minkoff on creating a brand and workplace for modern women
Rebecca Minkoff on creating a brand and workplace for modern women

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Class ring brand Jostens gets a stylish update in time for graduation
Class ring brand Jostens gets a stylish update in time for graduation

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The NBA and NFL offer opposite versions of American brand image
The NBA and NFL offer opposite versions of American brand image

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Cult bedding brand Brooklinen makes incursions into your bathroom
Cult bedding brand Brooklinen makes incursions into your bathroom

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Outbrain adds IAS integration to contextually shield for brand safety
Outbrain adds IAS integration to contextually shield for brand safety

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How Modest Clothing Brand The Modist Delivers Style Without Sacrifice
How Modest Clothing Brand The Modist Delivers Style Without Sacrifice

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