Giada De Laurentiis wants to connect you to Italy with her lifestyle brand
Walmart takes on trendy Trader Joe’s with its largest private food brand in 20 years
Why the CEO of this giant pen brand is betting big on tattoos
How this viral fragrance-dupes brand from Target took over PerfumeTok
Chase’s new media business touts ‘brand safety’ as advertisers flee social media platforms like X
Why this shoe brand just gave away the blueprint for its best-selling boot
Delta’s CEO says controversial Sky Lounge changes reflect the airline’s status as premium brand
Impossible’s massive, ‘meatier’ new brand promises that plants can bleed red
Nascar gets the Netflix treatment. Can it rev up the brand?
Locking IP in a vault gave Disney its brand magic. Should it try that with Marvel?
Why the next big haircare brand might be selling showerheads, not shampoos
Why ‘The Marvels’ can’t solve the Marvel Studios brand problem
This brand found the secret to making plastic-free stretch jeans
Monos is the DTC luggage brand rising from Away’s ashes
Peloton and Lululemon are the latest in a long line of brand frenemies
Here’s what happened when three Hollywood showrunners on strike tried writing for a major brand
Apple beats rivals including Microsoft and Google for being the most future-proof brand
Wiz Khalifa launches a grow-your-own mushroom brand. No, not that kind (exclusive)
Is Delta Air Lines tarnishing its brand by ousting some Sky Club customers?
Disney, ESPN, Mtn Dew, Dunkin’, and the danger of gambling with an A-list brand
The Mini Cooper Electric gets a brand new look and up to 250 miles of range
Nike finally agrees to make Mary Earps jerseys—but the brand damage had already been done
Getting drunk off Dunkin’ and Eggos? Why every brand is suddenly spiking its drinks