Do brand politics impact consumer purchases? It’s complicated
Why the Twitter brand needs to get off Brand Twitter
This Japanese organic bedding brand wants you to sleep worry-free
How long will the brand safety conversation continue?
Another survey shows brand trust affects purchase decisions
Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace
Employers, your company brand needs to reflect your culture
Drake is now co-owner of an esports brand
Fullscreen offers marketers another YouTube brand safety tool
Your Swag is an Extension of Your Brand, So Don’t Neglect It
Palm’s progress: The rise, fall—and rebirth—of a legendary brand
VAB: Brand Safety Remains Serious Problem For YouTube
Oath combines its ad tech assets under new Oath Ad Platforms brand
Amazon streamlines ad products under new Amazon Advertising brand
Heineken’s new brand strategy will definitely not leave you guessing
This paint brand uses Buddhist temple art and tradition for new product line
Digitas report: Brand loyalty is at risk with voice-based purchases
Apple To Brand iPhone As Digital Wallet
Brand WTF of the Week: Twitter decides to help Alex Jones spread lies
Brand WTF of the Week: EA Sports cuts Kaepernick out of Madden 19
Papa John’s hires Hollywood powerhouse Endeavor to clean up its brand mess
How this nonprofit’s reimagined brand helps it serve its mission
Brand Safety Institute debuts to offer new certification programs for digital advertisers
3 theories about why Ivanka Trump’s brand is shutting down
The secret t-shirt brand that dresses Peter Thiel, Satya Nadella, & Bob Iger