AOL Enters The reside-Streaming space With The Revamped Kanvas App
Kanvas, AOL’s teen-oriented picture-modifying app, is repositioning itself as a reside-streaming app that may be edited in real time.
October 29, 2015
AOL is leaping into the live-streaming fray with the newest version of the Kanvas app, whose father or mother company it obtained in August. prior to now marketed as a photo-editing provider for teenagers and youngsters, Kanvas simply bought a facelift that infused the app with live-streaming capabilities, positioning it towards the likes of Periscope and Meerkat.
the new app lets in customers to broadcast are living streams to other Kanvas customers, in addition to on facebook and Twitter. it’s differentiating itself from rivals like Periscope via offering quite a few easy special results and filters, which will also be inserted in video streams in actual time. It also gives users a library of stickers and emojis that can be utilized to decorate declares.
“As a broadcaster sends a reside circulate, we merge that layer with a layer of edits they do and render it pixel-with the aid of-pixel in actual time,” Vic Singh, the CEO and cofounder of mother or father company Kanvas Labs, told quick firm. “There’s plenty of heavy lifting past the scenes.” Characterizing the streaming video sector as “ginormous,” he delivered that sooner network connections and ubiquitous Wi-Fi get entry to are making it more uncomplicated for firms to work in the house.
Periscope has more than 10 million customers, eclipsing Meerkat, which has not up to 2 million. Kanvas already fits Meerkat’s target market, with its just about 2 million users—sixty five% of whom are between the a long time of 13 and 18.
the brand new generation of Kanvas is the company’s first main app free up when you consider that being got by means of AOL.