As Google Analytics Turns 10, We Ask: what number of web sites Use It?
Google hasn’t provided an replace in years, however estimates counsel as many as 30–50 million internet sites use Google Analytics.
Google is celebrating lately the 10th birthday of Google Analytics.
In a blog post, Google engineering VP Paul Muret recounts 10 of his highlights from the product’s development over the last decade — things like adventure tracking, real-Time Reporting and Tag management.
Google Analytics used to be born from the corporate’s Urchin tool buy in early 2005 and has considering grow to be the undisputed chief in web page analytics installations. however that begs the commonly requested question: how many web pages are using Google Analytics?
Google has remained tightlipped about that for a few years. In 2012, then-Chief industry Officer Nikesh Arora mentioned greater than 10 million internet sites used Google Analytics — the remaining reputable update that we’re privy to from Mountain View. We invited Google earlier as of late to provide an up to date count for this text, however the company hasn’t spoke back to that request. (replace, 7:00 pm ET: A Google spokesperson declined to replace the earlier figure.)
As we cited in 2012, Google could have been giving a very conservative depend then, and the number has definitely grown a lot better within the intervening three years.
what number of web sites Use Google Analytics?
In lieu of an reputable (and correct) number from Google, there are a selection of other sources that supply estimates. BuiltWith, a website online that tracks what instrument is used on web sites across the internet, knows of 29.3 million internet sites using Google Analytics, which comes out to 8.four % of the 348 million internet sites tracked in its database.
BuiltWith says that 69.5 % of Quantcast’s prime 10,000 sites (based on site visitors) are the use of Google Analytics, and fifty four.6 p.c of the top million web pages that it tracks.
For the sake of comparison, that 29.three million figure above is set double what BuiltWith mentioned again in April 2012.
There are other knowledge sources, too:
in keeping with W3Techs, Google Analytics is being used by 52.9 percent of all web pages on the web, more than 10 times the subsequent hottest analytics possibility, Yandex Metrics. W3Techs doesn’t offer a raw count of installs across the web, handiest a proportion in response to the 10 million web sites that it displays.
The Datanyze carrier reviews that greater than thirteen.2 million of the websites it tracks are the use of Google Analytics. Datanyze doesn’t specifically say what number of web pages it tracks but calls it an eight-determine quantity.
eventually, the SimilarTech service estimates that just a little greater than forty eight million web sites are using Google Analytics, the best possible raw rely estimate we’ve discovered.
as a result of all of these products and services have completely different methodologies (which you must have the ability to track down by travelling the links to their knowledge) and track completely different analytics tools, it’s tough to return to a definitive count and share of how many internet sites are using Google Analytics. So except Google itself decides to offer an update, it appears protected to say that the quantity is within the tens of millions. And no one disputes that it’s a long way and away the most popular net analytics tool in use these days — rather a birthday present.
(Some pictures used underneath license from Shutterstock.com.)
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