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Best Buy stops selling full-price iPhone X following backlash
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Best Buy stops selling full-price iPhone X following backlash

Mallory Locklear, @mallorylocklear

October 31, 2017
 
Best Buy stops selling full-price iPhone X following backlash | DeviceDaily.com
Chih-Chung Johnny Chang / Alamy

Last Friday, when the iPhone X became available for preorder, would-be Best Buy customers found that to buy the phone upfront through the retailer, they would have to pay $100 more than what Apple itself was charging. Rather than $999 or $1,149 depending on what amount of storage was wanted, Best Buy was charging $1,099 and $1,249. Now, as Bloomberg reports, Best Buy has stopped selling the iPhone X upfront and is only offering it through carrier-specific billing plans.

Verizon owns Engadget’s parent company, Oath (formerly AOL). Rest assured, Verizon has no control over our coverage. Engadget remains editorially independent.

Last week when customers began complaining about the increased prices of the already expensive phones, a Best Buy spokesperson told Bloomberg, “Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost.” They added that having multiple purchasing options “has a cost” and the different prices were a reflection of that.

The customer backlash appears to have had an effect. “Although there was clearly demand for the un-activated iPhone X, selling it that way cost more money, causing some confusion with our customers and noise in the media,” a Best Buy spokesperson told Bloomberg today. “That’s why we decided a few days ago to only sell the phone the traditional way, through installment billing plans.” Now, customers can only get the iPhone X from Best Buy if they do so through Verizon’s, AT&T’s or Sprint’s plans.

Apple’s iPhone X hits stores on November 3rd.

Source: Bloomberg
 

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