best of CES 2016: The innovations, brands and folks that got Social speaking
January 7, 2016
For over forty years, CES (client digital express) has been the location to be for those wishing to find new gadgets and improvements within the tech industry. From LG’s rollable monitor to the newest era of wearables, over 20,000 merchandise have been released all over this four-day experience in Las Vegas. right here at Talkwalker, we used social media analytics to take a look at over 1,000,000 social media mentions from the closing week to give you a unique point of view of this world experience and the products that generated essentially the most on-line buzz.
5 products That Captured the attention of Tech enthusiasts on Social Media
despite the fact that you had been taken with one of the product releases, you might have been tempted to dam #CES2016: the hashtag was used almost 500,000 times on social media over the past seven days!
right here is one thing you could have neglected. each yr, CES honors the most revolutionary tech merchandise released in 2015, from 3D printing to drones and smart glasses. among the many 24 recipients of the award, which were the ones that made probably the most noise on social media in the ultimate 30 days? We used Talkwalker’s social media monitoring capabilities to find out.
- Samsung equipment S2 – a brand new smartwatch with progressive verbal exchange and fee functionalities
- Samsung Galaxy aspect+ – the latest of the Galaxy phone sequence, with cell fee capabilities and a 5.7 inch display
- Ricoh Theta S – a spherical imaging digicam with a 360° view
- Belkin’s cost Dock for Apple Watch & iPhone
- The Lily digicam – A palms-free drone digicam so one can observe your every transfer after getting thrown it in the air
How Influencers built The Hype
What was the important thing to their success? Samsung benefited from its in depth Christmas advertising and marketing campaigns, but part of the answer also lied in discovering the fitting influencers to lend a hand the emblem promote its products. Talkwalker identified three key ambassadors for this explicit experience:
every of those influencers have very different backgrounds : Chris Morrow is an American Filmmaker & CNN iReporter, Jim Harris is a Canadian guide and public speaker who has authored a few books on environmental concerns, and Joey Graceffa is a YouTube superstar with over 5.6 million followers.
here is an effective example of a powerful influencer submit for the Lily digicam we talked about past:
“I regularly shuttle solo, so most of my videos become from my standpoint of whatever process I’m doing, reasonably than of me being the subject. That’s great and all, but from time to time I want a video or picture of myself doing these actions. the solution? the new Lily digital camera. Lily is a drone camera to be able to monitor and practice its user with no controller required, keep its consumer in frame at all times!” commute Blogger Valerie Wilson for JetSet times.
click on right here to identify the real social media influencers to your brand
5 manufacturers That Scored on Social
hundreds of world tech brands are existing at CES, showing off their latest products and prototypes. using Talkwalker good themes we had been are able to establish essentially the most discussed manufacturers on social at CES this year. due to the heavy presence of smartphone products, Android was once the emblem most related to the experience with over 25,000 ends up in just seven days, whereas Lenovo, Samsung, LG and Netflix rounded up the top 5.
The Cuteness Award: BB-eight Goes Viral at CES
as the pressure Awakens has now officially develop into the top-grossing movie of all-time in North the us, star Wars buzz is still going strong at CES with the discharge of a faraway miniature BB-eight managed by gestures when sporting the Sphero “power Band”. The diminutive droid has conquered the hearts of on-line tech enthusiasts with over 5,800 mentions on social media at this stage of the conference. One point of frustration: we nonetheless don’t know when it will be released to the general public!
monitor capture from the Instagram account of the Verge
one of the best Hype Award: The Mysterious Case of Faraday Future
while you consider an electronics exhibit, cars may not be the first merchandise that are evoked. nonetheless, they are probably the most current industries at CES, with one quarter of the floor being stuffed with auto makers and two out of eight keynote speeches secured by the CEOs of general Motors and Volkswagen.
but among these giants, the most talked-about automobile used to be released by using a newcomer. For months, folks had been questioning about Faraday Future, a secretive new firm that had attracted one of the best designers from BMW and Tesla in addition to the backing of chinese language traders, but had no longer released any information about the cars it meant to make.
A single authentic announcement from Faraday Future on this regard: the first prototype could be launched at CES 2016. Slowly, the online buzz started growing. On January 1st, the corporate shared a ten-2d futuristic video leaving us with just a glimpse from the shadow of their modern automobile. The teaser in an instant unfold like wildfire on all systems, as shown by using Talkwalker’s virality map.
within the 48h surrounding the unveiling of the mysterious prototype on the stage of CES, the emblem scored over 45,000 mentions on social media. now not bad while you consider that the FFZero 1 will not hit the roads sooner than 2020 at perfect.
The FFZero, ultimately printed at CES 2016. picture credit score: CC/Flickr/and many others-USC
this is still the preferred publish on on-line media related with Faraday Futures’ liberate at CES.
the emotions associated with these social mentions had been equally attention-grabbing to look at. in step with Talkwalker smart subject matters, the phrases ‘crazy’ and ‘different’ had been amongst the preferred adjectives, with over 3,000 mentions each and every.
building online buzz is an art, and it doesn’t matter what you call to mind the tip product, the Faraday Future social media campaign was a success. situations such as CES 2016 are great opportunities for brands to be a focus for the public with innovation and new merchandise. To study more concerning the ways Talkwalker’s powerful social media analytics can help you determine the attain and ROI of your advertising and marketing efforts, sign up beneath for a free demo.
that have been you favorite merchandise at #CES2016? let us know on Twitter @Talkwalker and we will offer you some insights about their online buzz!
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