European homecare model Spontex, with help from Fred & Farid, has launched a French Twitter account — @SpontexFrance — that’s being billed as “The Cleanest Twitter Account.” Get it? cleansing product brand launches smooth Twitter account? adequate. transferring on.

This “cleanest Twitter account” is easy in the sense that, neatly, the feed is basically clean white area unless, that is, you click on the white area which then expands to an image which can provide witty, secret messages — some showing the brand’s lovely hedgehog mascot — all designed to tout the emblem’s new Full action gadget Broom.

If the lure of discovering the secrets and techniques behind the white house isn’t enough, the brand will every now and then insert tweets that reward the new product to the primary person to favorite them.

the images in the tweets are comprised of white PNG images which automagically display when the higher Twitter image window opens.

right here’s a video overview of the campaign. It’s in French but you’ll get the theory.

right here’s what the @SpontexFrance page seems like ahead of pictures are clicked:

here’s what you see whilst you click on on the white area:

Translation: Congratulations to the primary winner!

And here are some exact tweets which that you would be able to click to check out your self:

How well is the campaign working? neatly, the account was once handiest started on may just 26, and it has gathered 929 followers as of the time of e-newsletter.

Some opinions expressed on this article could also be these of a guest writer and no longer necessarily advertising Land. workforce authors are listed right here.

about the writer

Steve corridor

Steve corridor is a advertising and marketing skilled, writer, writer, neighborhood supervisor, photographer and all-around lover of merchandising.

(Some pictures used underneath license from Shutterstock.com.)