Contact management software Maker FullContact Buys Dallas’s nGame
FullContact, a Denver-primarily based tool company, announced Thursday it has offered nGame, a Dallas-area advertising tech startup.
FullContact makes tool that takes data from deal with books and speak to lists people keep in apps like Gmail, fb, LinkedIn, and Twitter. Its promoting point is that it handles the work of consolidating and cleaning up messy address books and incessantly out-of-date contact knowledge. Bringing nGame into the fold creates extra complete profiles that corporations can use to better sell to possible consumers, according to a press free up.
“It’s now not except brands remember who and what their consumers do out of doors of their engagements with the logo that they are able to truly customize a purchaser experience and be successful at marketing,” Jon Feld, CEO of nGame, mentioned within the liberate. “With FullContact, we’re providing purchaser intimacy at scale and providing brands with the tips they wish to be aware of their customers higher than their competitors.”
phrases of the transaction were not disclosed.
FullContact was based in 2011 and is a graduate of the Techstars Boulder software. In March, the corporate announced that it had introduced $ three million to its $ 7 million funding spherical pronounced in January. at the time, FullContact also delivered a new investor, Baird Capital, which co-led the round along with the Foundry workforce. Boulder-based totally investor Chris Marks’s new fund, Blue word Ventures, and 500 Startups additionally participated within the spherical, which introduced the company’s complete raised to just about $ 20 million.
the click unlock states that nGame, which used to be additionally founded in 2011, makes device that acts like a “studying engine that offers social knowledge insights and analytics.” the idea is that a “360-level view” of customers will permit businesses to raised join with them, which could then enhance their spending.
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