Tag: Buys

U.S. Leads In Data Buys For Back-To-School Campaigns
U.S. Leads In Data Buys For Back-To-School Campaigns

Amazon buys an online pharmacy to beef up its healthcare offering
Amazon buys an online pharmacy to beef up its healthcare offering

AT&T buys ad exchange AppNexus
AT&T buys ad exchange AppNexus

The Trade Desk Strengthens AI Forecasting Of Impressions For Planning, Media Buys
The Trade Desk Strengthens AI Forecasting Of Impressions For Planning, Media Buys

Twitter buys “trust and safety” startup, shuts it down, leaves customers stranded
Twitter buys “trust and safety” startup, shuts it down, leaves customers stranded

Mobile marketer Leanplum buys Connecto’s conversational marketing
Mobile marketer Leanplum buys Connecto’s conversational marketing

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

Adobe Buys Voice Interface Platform Sayspring
Adobe Buys Voice Interface Platform Sayspring

Salesforce buys MuleSoft and adds an Integration Cloud
Salesforce buys MuleSoft and adds an Integration Cloud

L’Oreal buys an augmented reality beauty app maker
L’Oreal buys an augmented reality beauty app maker

Jungle Disk Buys Security Software That Manages and Shares Passwords
Jungle Disk Buys Security Software That Manages and Shares Passwords

LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement

AT&T Begins Testing Blockchain For Ads, Media Buys
AT&T Begins Testing Blockchain For Ads, Media Buys

Walmart buys a VR company on its way to invent ‘contextual commerce’
Walmart buys a VR company on its way to invent ‘contextual commerce’

Facebook buys a company that verifies government IDs
Facebook buys a company that verifies government IDs

Will Microsoft Take Cryptocurrency For Media Ad Buys?
Will Microsoft Take Cryptocurrency For Media Ad Buys?

Dentsu Aegis Buys HelloWorld, formerly ePrize, for an Undisclosed Sum
Dentsu Aegis Buys HelloWorld, formerly ePrize, for an Undisclosed Sum

Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns
Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns

Apple Buys Audio Search Startup Pop Up Archive
Apple Buys Audio Search Startup Pop Up Archive

CVS buys health insurer Aetna to counter Amazon
CVS buys health insurer Aetna to counter Amazon

UpCurve Buys Closely to Boost ThriveHive’s Marketing Tech Offerings
UpCurve Buys Closely to Boost ThriveHive’s Marketing Tech Offerings

P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys
P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys

‘Pokémon Go’ developer buys social animation startup Evertoon
‘Pokémon Go’ developer buys social animation startup Evertoon

UpCurve Buys Closely to Boost ThriveHive’s Marketing Tech Offerings
UpCurve Buys Closely to Boost ThriveHive’s Marketing Tech Offerings

Google Makes TV Ad Buys Smarter — Programmatically
Google Makes TV Ad Buys Smarter — Programmatically


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