Integral Ad Science, a global media measurement and optimization platform, appointed Sam Cox as senior vice president, product management. Based in New York, Cox will oversee global product strategy for the brand’s optimization/programmatic portfolio.

Cox has nearly two decades of experience in advertising technology and exchange-based trading.

Previously, he was director of technical product management at Amazon, where he oversaw Amazon’s Demand Side Platform as well as the development of signals based marketing.

Prior to Amazon, Cox led product for Google’s Ad Exchange (AdX), where he was group product manager responsible for authorized buyers, exchange bidding, open bidding and global policy.

Lisa Utzschneider, CEO, IAS, said: “His deep experience in scaling technology platforms will drive impact for our advertiser and agency customers globally.”