CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%
Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Captify Appoints Former Comcast, AOL Exec To CRO Merging Search, TV, Programmatic
OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
DAX And Urban One Ink Radio, Programmatic Deal
Researchers Find Malicious Auto-Redirect Ads In Programmatic Video
Irish GDPR investigation of Google could impact entire programmatic ecosystem
Why Netflix may have to introduce ads and how TV is becoming a programmatic medium
Google Ad Manager adopting first price auctions for programmatic display, video
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Fluent Enters Programmatic Arena As Health Care Data Supplier
Google Streams Programmatic Audio Ads In DoubleClick
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display