Tag: Programmatic

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PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail
PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail

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Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments

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Fluent Enters Programmatic Arena As Health Care Data Supplier
Fluent Enters Programmatic Arena As Health Care Data Supplier

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Google Streams Programmatic Audio Ads In DoubleClick
Google Streams Programmatic Audio Ads In DoubleClick

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Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program

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Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

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Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

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Programmatic problems: Fixing a broken market
Programmatic problems: Fixing a broken market

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Mixing Blockchain With Programmatic
Mixing Blockchain With Programmatic

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Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?

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Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up
Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up

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Black Box Wines Feeds In-Store Data Into Programmatic Campaign
Black Box Wines Feeds In-Store Data Into Programmatic Campaign

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ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home
ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home

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CMO Study: Programmatic Still Facing Obstacles
CMO Study: Programmatic Still Facing Obstacles

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Ranker CEO ‘Nerds Out’ Over Data, Programmatic And Search
Ranker CEO ‘Nerds Out’ Over Data, Programmatic And Search

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BPC Introduces Programmatic Blockchain Platform
BPC Introduces Programmatic Blockchain Platform

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Adyoulike Brings DCO To Native Advertising With A Programmatic Twist
Adyoulike Brings DCO To Native Advertising With A Programmatic Twist

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After slashing programmatic exposure, P&G began advertising on more sites this summer
After slashing programmatic exposure, P&G began advertising on more sites this summer

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Collective Becomes Visto, Sharpens Programmatic, Data Focus
Collective Becomes Visto, Sharpens Programmatic, Data Focus

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32% Of Marketers To Bring Programmatic Media Buying In-House
32% Of Marketers To Bring Programmatic Media Buying In-House

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Mobile, YouTube And Programmatic Become Alphabet’s Workhorses
Mobile, YouTube And Programmatic Become Alphabet’s Workhorses

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Using the ‘Russia strategy’ on programmatic
Using the ‘Russia strategy’ on programmatic

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Programmatic Still Facing Obstacles
Programmatic Still Facing Obstacles

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Avoid programmatic fraud with these strategic tips
Avoid programmatic fraud with these strategic tips

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Report: Native ad buying surges 74%, programmatic slips 12%
Report: Native ad buying surges 74%, programmatic slips 12%

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