Tag: Programmatic

Technology Highlights - Daily Updates on Technology & Devices

Irish GDPR investigation of Google could impact entire programmatic ecosystem
Irish GDPR investigation of Google could impact entire programmatic ecosystem

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Why Netflix may have to introduce ads and how TV is becoming a programmatic medium
Why Netflix may have to introduce ads and how TV is becoming a programmatic medium

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Google Ad Manager adopting first price auctions for programmatic display, video
Google Ad Manager adopting first price auctions for programmatic display, video

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Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

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Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV

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UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH
UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH

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Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams

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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

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IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

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PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail
PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail

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Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments

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Fluent Enters Programmatic Arena As Health Care Data Supplier
Fluent Enters Programmatic Arena As Health Care Data Supplier

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Google Streams Programmatic Audio Ads In DoubleClick
Google Streams Programmatic Audio Ads In DoubleClick

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Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program

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Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

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Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

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Programmatic problems: Fixing a broken market
Programmatic problems: Fixing a broken market

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Mixing Blockchain With Programmatic
Mixing Blockchain With Programmatic

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Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?

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Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up
Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up

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Black Box Wines Feeds In-Store Data Into Programmatic Campaign
Black Box Wines Feeds In-Store Data Into Programmatic Campaign

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ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home
ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home

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CMO Study: Programmatic Still Facing Obstacles
CMO Study: Programmatic Still Facing Obstacles

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Ranker CEO ‘Nerds Out’ Over Data, Programmatic And Search
Ranker CEO ‘Nerds Out’ Over Data, Programmatic And Search

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BPC Introduces Programmatic Blockchain Platform
BPC Introduces Programmatic Blockchain Platform

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