Google Ad Manager adopting first price auctions for programmatic display, video
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Fluent Enters Programmatic Arena As Health Care Data Supplier
Google Streams Programmatic Audio Ads In DoubleClick
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display
Programmatic problems: Fixing a broken market
Mixing Blockchain With Programmatic
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up
Black Box Wines Feeds In-Store Data Into Programmatic Campaign
ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home
CMO Study: Programmatic Still Facing Obstacles
Ranker CEO ‘Nerds Out’ Over Data, Programmatic And Search
BPC Introduces Programmatic Blockchain Platform
Adyoulike Brings DCO To Native Advertising With A Programmatic Twist
After slashing programmatic exposure, P&G began advertising on more sites this summer