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Tag: Programmatic
Technology Highlights - Daily Updates on Technology & Devices
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Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
ComScore
Contextual
LiveStreaming
MediaMath
Partner
Programmatic
targeting
Video
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Captify Appoints Former Comcast, AOL Exec To CRO Merging Search, TV, Programmatic
Appoints
Captify
Comcast
Exec
Former
Merging
Programmatic
Search
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OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
Advertising
Granted
Impressions
OpenX
Patent
Programmatic
Scoring
Users
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$57
Social now dominates $57.3 billion U.S. programmatic display market
$57.3
Billion
Display
Dominates
Market
Programmatic
Social
U.S.
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The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
2019
AdTech
growth
Implications
Measurement
Privacy
Programmatic
rounding
Standards
Trends
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DAX And Urban One Ink Radio, Programmatic Deal
Deal
Programmatic
Radio
Urban
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Researchers Find Malicious Auto-Redirect Ads In Programmatic Video
AutoRedirect
Find
Malicious
Programmatic
Researchers
Video
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Irish GDPR investigation of Google could impact entire programmatic ecosystem
Could
Ecosystem
Entire
GDPR
Google
Impact
Investigation
Irish
Programmatic
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Why Netflix may have to introduce ads and how TV is becoming a programmatic medium
Becoming
Introduce
Medium
Netflix
Programmatic
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Google Ad Manager adopting first price auctions for programmatic display, video
Adopting
Auctions
Display
First
Google
Manager
Price
Programmatic
Video
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Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
“The
Accusations
Against
Bedrock
Built
Europe
Groups
Privacy
Programmatic
Question
Upon
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Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Acquires
Bulk
Capabilities
Focus
Increase
Programmatic
RhythmOne
Taptica
Video
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UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH
Days
DOOH
Fight
From
moves
Programmatic
Resells
Tickets.
Using
Vegas
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Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
bidstreams
Data
forensics’
Fraud
Gravy’s
Identify
Location
Minimize
Programmatic
Seeks
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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Another
Becomes
Channel
DSPs
Inventory
OutOfHome
Programmatic
Real
World
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IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
Buyers
Media
More
Optimistic
paints
Picture
Programmatic
Quality
Report
Slightly
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$25
PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail
$25M
Closely
Direct
funding
Mail
PebblePost
Programmatic
Uses
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Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
audience
BevMo
Cycle
Launches
Programmatic
Purchase
Segments
targeting
Viant
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Fluent Enters Programmatic Arena As Health Care Data Supplier
Arena
Care
Data
Enters
Fluent
Health
Programmatic
Supplier
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Google Streams Programmatic Audio Ads In DoubleClick
Audio
DoubleClick
Google
Programmatic
Streams
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Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Expand
Looking
Network
Offerings
Pilot
Program
Programmatic
Timeline
Twitter
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Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
Adverty
AR/VR
First
InApp
Launches
Platform
Programmatic
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Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display
Across
Basis
Centro’s
creativelevel
Data
Display
Platform
Programmatic
Search
Shows
Social
Unified
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onto
Advertisement Industry
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Programmatic problems: Fixing a broken market
Broken
Fixing
Market
Problems
Programmatic
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onto
Programmatic
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Mixing Blockchain With Programmatic
Blockchain
Mixing
Programmatic
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onto
Blockchain
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