lovable kids tell bad Dad Jokes In Social marketing campaign For equipment & Electronics model

The regional retailer employs corny humor and lovely children to attach with Father’s Day gift givers.

hhgregg_jokes_from_dad

just in time for Father’s Day, equipment and electronics brand hhgregg, often referred to as Gregg appliances, is out with #JokesFromDad, a social media marketing campaign which inspires individuals to share their very own Dad jokes. but only if they’re unhealthy.

The regional brand, with lend a hand from BLASTmedia, rounded up a bunch of kids — because, in the end, kids enchantment to everyone — dressed them like dads and had them inform truly lame jokes for a video:

The video directs viewers to hhgregg.com/dad the place, yes, that you would be able to keep for presents for dad but in addition click on on some youngsters — dressed like dads — to share tweets pre-populated with much more lame dad jokes. The tweet accommodates the first part of the comic story and the image comprises the punchline.

the corporate is selling the hassle on its fb and Twitter presences:

Of the method, hhgregg Digital marketing manager Andrew Vitale instructed MediaPost:

“Dad jokes are a part of family lifestyles, and it’s a singular twist on a Father’s Day advertising. We thought we’d create something unique for it.”


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concerning the author

Steve corridor is a advertising professional, publisher, author, group supervisor, photographer and all-around lover of promoting.

(Some images used underneath license from Shutterstock.com.)

 

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