data exhibit Dramatic Shifts In cellular working gadget Share Over Time

Month-to-month changes are incremental, however shifts over five years are significant.

Concept for mobile apps

the newest monthly smartphone and cell knowledge from comScore exhibit little exchange. Google’s Android continues to steer america smartphone market, with 51 p.c market share. Apple’s iOS is roughly 10 factors at the back of. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one p.c.

What’s more fascinating than the month-over-month figures is the longer-term trajectory of those working programs. beneath is a chart I put collectively displaying these changes, with comScore knowledge.

changes in cellular working device Share over Time

comscore smartphone data

data: comScore (2010–2015)

The above represents six years of comScore November smartphone information beginning in 2010. That yr, BlackBerry was the dominant running device, with a 33.5-p.c share, and Apple used to be 2nd, with 26 %. Google adopted, with 25 p.c, and Microsoft had 9 %.

It seems somewhat unlikely that Microsoft will get better market share, absent some radical trade in its OS; windows 10 doesn’t seem to have helped home windows telephones gain traction. BlackBerry is successfully lifeless as a consumer smartphone OS.

the only question, and the only drama in these numbers, comes from the question of whether Apple can capture market share from Google going forward. the 2 companies were about 10 points aside for the prior two years, with Samsung the dominant Android OEM.

high 10 mobile Apps (2013 – 2015)

comScore smartphone app data

knowledge: comScore

The desk above displays three years of November comScore information concerning the highest apps by reach (installs). Noteworthy in the lists above are the following:

  1. The motion of Pandora from position 2 to position eight (although the corporate says engagement with the app is greater than fb’s).
  2. the upward push of YouTube from place 5 to place 2, which most certainly corresponds to the rise of larger-structure smartphones and the trouble Google has put into the YouTube app.
  3. fb has held its number one place over three years, and Messenger has risen from place 5 to place 3.

(Some photography used under license from Shutterstock.com.)

 

advertising Land – internet advertising and marketing news, methods & tips

(33)