December: The Month of Fridays
December thirteen, 2015
And identical to that, it’s December. December tends to be an bizarre month in business. It’s the holiday season, which means that an increase in promotions, sales, and purchasing. It’s the end of the calendar yr, which means that you are most definitely occupied with assembly quotas for 2015 and writing budgets for 2016. It’s also a time when team individuals and clients tak
e vacation, this means that retaining tasks on target will also be more challenging. These various distractions can make December really feel like an entire month of Fridays (and we all know what it’s like to take a look at to get work carried out on a Friday afternoon).
what’s the best possible strategy for making December as productive as possible?
- Plan your media calendar upfront. after I’m extra distracted than common and after I understand that my readers are more distracted too, the first thing that takes a backseat is weblog and publication planning. avoid this slump with the aid of planning your weblog posts and newsletters in advance. At Spring insight, we set aside one hour per 30 days to devise and schedule our media calendar. We like to work about six weeks prematurely. keep in mind that you can all the time tweak the calendar later (it’s easy to overestimate the period of time you’ll spend working while touring Grandma in Chicago during the week of Thanksgiving. the perfect laid plans…), but having a clearly laid out plan helps preserve you and your group on track. So, discover a groove and persist with it.
- agenda social media posts prematurely. just because your social media expert desires to get far from her desk for a few days, that doesn’t imply your tweets and fb promotions have to prevent. There are some nice tools for scheduling social media beforehand of time: HootSuite is a social media dashboard; HubSpot has a useful advertising platform and bargains marketing pointers too; and Sprout Social contains market analysis to again up their products and services. understand that to take a look at back in on the strengthen posts though. relying on how long in advance you time table a put up, it won’t make feel once the publication date rolls round, so you can also need to tweak it.
- agenda emails prematurely too. that you can draft and time table emails ahead of when you want them to move out. There are some great apps for pre-drafting particular person emails. i exploit Boomerang. It’s easy. I simply write the e-mail and click the ‘send Later’ button, then a calendar pops up allowing me to decide on when to ship. electronic mail blast services, like Mailchimp, let you time table your electronic mail newsletters in advance of time too. however, as with social media posts, it’s vital to put someone accountable for monitoring scheduled emails. information situations can truly throw a wrench into plans. I remember that again in 2012 when the mass shooting took place at Sandy Hook elementary in Newtown, CT there have been corporations whose email blasts made them appear disrespectful and insensitive to the tragedy. that’s not the kind of publicity you wish to have.
- Plan to do some brainless work this month. well, “brainless” is just not exactly the best phrase. but all of us mentally categorize duties as work that requires numerous drawback-solving ability or as work that’s more routine. keep as so much of the activities stuff as that you would be able to for occasions whilst you know you are going to be feeling less keen about being productive.
- Make lists for 2016. Santa (or that damn Elf on the Shelf) is making his listing and checking it twice, why no longer subscribe to the membership? This month is also a good time to start out setting long run goals for 2016. Take every other take a look at that list of books you’ve been looking to learn to lend a hand your business (i like to recommend Charles Duhigg’s the facility of habit: Why We Do What We Do in lifestyles and business). Make an inventory of possible blog topics for the first six months of the year. You’ll be amazed at how productive this will likely make you’re feeling. Making wish lists for the long run is probably some of the easiest methods to make use of your time when you’re feeling mentally taxed.
eventually, don’t feel badly about slowing down a bit of this time of year. in the event you’ve been working arduous at building your corporation (and following my good advice) for 11 months, it’s perfectly pure to feel such as you want to recharge. Take it simple and you’ll have the ability to hit the bottom running in January.
prepared or no longer, 2016, here we come!
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