Dentsu Aegis Boosts iProspect’s Multicultural Chops With M8 Acquisition

Dentsu Aegis Boosts iProspect’s Multicultural Chops With M8 Acquisition

by  @mp_mcclellan, April 5, 2018

Dentsu Aegis Boosts iProspect's Multicultural Chops With M8 Acquisition | DeviceDaily.com

In a bid to expand iProspect’s offering in the multicultural sphere, Dentsu Aegis Network has acquired Miami-based digital and performance-marketing agency M8.

Financial terms were not disclosed.

In addition to being aligned with iProspect, the acquired agency will serve as a launching pad for U.S.-based clients entering Latin America while also continuing to serve U.S. multicultural and Hispanic markets. M8, in turn, will have access to iProspect’s resources and global scale.

M8 offers digital advertising services, including digital strategy, brand consulting, creative development, content creation, paid, owned, and earned media distribution, search marketing, social media, application development and data analytics.

The agency’s 84-person team is split between offices in Miami and Cordoba, Argentina.

M8’s Founder and CEO, John Santiago, will remain as CEO leading “M8, an iProspect company,” and reporting to Philippe Seignol, president of iProspect, Latin America.

“For Dentsu Aegis Network, adding M8 to the iProspect family vastly expands our performance marketing capabilities and expert talent to reach multicultural audiences in the U.S., as well as Latin America,” stated Claudia Colaferro, CEO, Dentsu Aegis Network Latin America. “M8 is without a doubt one of the best independent creative and performance marketing agencies in Miami, and positions us to better address the increasing business challenges our clients face by providing a convergence of solutions.”

MediaPost.com: Search Marketing Daily

(7)