Do you use ChatGPT’s free version? It now has a major catch

In the coming weeks, the company plans to start testing those ads in the U.S., which will directly relate to user prompts and conversations “so more people can benefit from our tools with fewer usage limits or without having to pay,” the company said.

According to OpenAI, the ads will be “clearly labeled” at the bottom of the chat, and users can turn off personalization if they want.

As for whether the ads will influence the answers ChatGPT provides, OpenAI said the “responses are driven by what’s objectively useful, never by advertising,” and user data and conversations “are protected and never sold to advertisers.”

ChatGPT Go, which launched in India last August and has since rolled out in 170 countries, is now coming to the U.S. and everywhere the AI chatbot is available. It’s ChatGPT’s fastest-growing plan, and OpenAI claims it is “among the most affordable AI subscriptions globally.” (Of course, many AI chatbots are free.)

ChatGPT Go costs $8 a month and offers access to its latest model, GPT-5.2 Instant, giving users expanded access to messaging, image creation, file uploads, and memory, the company said in a statement.