EBay’s New Promoted Listings ads: sellers Pay handiest When users buy

On Monday, eBay introduced the launch of Promoted Listings. EBay retailer retailers can promote their products within associated search outcomes.

relatively than being priced on a cost-per-click on foundation, dealers will handiest pay for Promoted Listings when users make a purchase order from their eBay store after clicking on an advert. seller set bids advert a proportion of the ultimate purchase value, starting from 1 to 20 %.

The commercials will trigger based on structured information in retailers’ product feeds reminiscent of brand names, universal product codes and other product identifiers.

The advert product is best on hand by way of invite to a set of eBay retailer subscribers in the united states, UK, Germany and Australia presently, but EBay says it plans to amplify the program this yr.

agents can signal-up for the waitlist now. commercials are operating on desktop and eBay’s iOS app, with plans to increase to the Android app later this summer season.

in regards to the author

Ginny Marvin

As 1/3 Door Media’s paid media reporter, Ginny Marvin writes about paid affiliate marketing topics including paid search, paid social, show and retargeting for Search Engine Land and marketing Land. With greater than 15 years of marketing experience, Ginny has held both in-home and agency administration positions. She offers search advertising and marketing and demand technology advice for ecommerce corporations and may also be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)