facebook’s 20% Rule – long past, not long gone

April 18, 2016

There are a number of studies that fb’s “20% Rule” has been phased out and not applies. whereas the technical “20% Rule” is now not a measurement, there are nonetheless rules relating to textual content in ad photography and fb has not completely ditched the 20% Rule.

what’s the 20% Rule?

certainly one of fb’s principles for advertising was the 20% Rule, advertisements with greater than 20% text in the picture would no longer be authorized to run. There used to be even a grid software that would inform whether or no longer an ad would be ideal by using the quantity of textual content it contained.

Per the fb pointers:

Allowed in the 20% textual content policy:

• photos of products that embody text on the actual product
• photos of merchandise in actual eventualities or photographs of products with a background

now not allowed within the 20% textual content coverage:

• pictures which might be zoomed in on trademarks/images with textual content overlay
• photography which can be naturally edited to incorporate textual content on the product as a loophole to coverage
• up to now week there had been a few blog posts and many Social updates stating the tip of the 20% Rule.

alternatively, this is not the real case.

“To assist advertisers reach their trade goals while offering people with an stress-free experience on fb, we’ve had a coverage limiting extreme textual content (more than 20%) on pictures in commercials. We’re always searching for ways to fortify the experience for folks and advertisers, which is why we’re trying out a new answer with a view to enable ads with text to run, but in accordance with the quantity of textual content in an ad’s picture, the ad received’t attain as many individuals. we will proceed to watch how this test affects advertisers in addition to people and will iterate to verify we are creating the perfect conceivable expertise. We’re testing in sure scenarios however are usually not altering the coverage throughout the board at this time.” (facebook Spokesperson by the use of Jon Loomer)

So, whereas some are seeing a transformation within the quantity of text they can use in commercials, it’s not a “formal” rule alternate. facebook now categorizes commercials into 4 areas:

1. ok – Little to no text in the image.
2. Low – a picture with only a little bit of text.
3. Medium – an image with only a little bit of textual content and the corporate emblem.
4. high – an image with various textual content.

while the “high” category does smash the 20% rule, the advert should be approved. then again, though it is licensed it may not be proven to somebody.

So, it is nonetheless really helpful to have little to no textual content in an advert, and facebook states:

“facebook commercials that include pictures with little to no textual content are inclined to cost less and have better supply than advertisements with image textual content.” (Jon Loomer)

There are exceptions to the guideline:

• movie posters
• ebook covers
• Album covers
• Product pictures: the place a whole product will also be considered, and no longer only a zoomed in picture of the product
• Posters for concerts/tune festivals, comedy shows or sporting occasions
• text-based businesses: Calligraphy, cartoon/comic strips, and many others.
• App and game screenshots
• felony text
• Infographics

So, while the 20% Rule isn’t “officially” in location anymore and text on an advert image is technically allowed, it’s most probably highest to continue to “unofficially” stick to twenty% text or less in an advert for finest results.

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