First-Time tremendous Bowl Advertiser SoFi Releases professional tremendous Bowl 50 advert

The 30-2d spot is part of the net lender’s “Bankless World” brand consciousness campaign.


constructing on its “Bankless World” brand awareness marketing campaign, first-time tremendous Bowl advertiser SoFi has launched its official tremendous Bowl 50 advert.

The nontraditional on-line lending company, often referred to as Social Finance, Inc., is the use of its super Bowl spot to help construct brand awareness, investing in what it believes is the best and cost-efficient solution to attain the widest target audience that you can imagine.

“No amount of homepage takeovers, no quantity of native content material, no amount of posting would bring you the reach and the affect that a really perfect Bowl ad would,” mentioned SoFi CMO Joanne Bradford in an Adweek record.

in line with Adweek, the 30-2d spot was once created by the MUH-TAY-ZIK agency and shot with the aid of Hollywood film director Marc Foster. SoFi’s “nice Loans for nice people” tremendous Bowl advert ends with the marketing campaign hashtag, #SoFiGreat.

earlier than and after the game, SoFi will air the following advert, which can also be part of its “Bankless World” campaign.

A consultant for SoFi says that, along with its tremendous Bowl ad, the campaign might be supported by way of more than a few digital channels, including: facebook, Instagram, YouTube, Spotify, Pandora, NPR’s “The Moth,” the “WTF with Marc Maron” podcast, Captivate and NYT Digital.

SoFi is certainly one of many first-time tremendous Bowl advertisers this 12 months, along with SunTrust financial institution, Bai health beverage, Persil ProClean, LG, Shock high and Amazon, which is the usage of its tremendous Bowl spot to promote the Echo tool.

(Some photography used underneath license from


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