Google Analytics is adding a new home page

The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.

There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login.

The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so forth. There’s some customization involved, too — users with goals or e-commerce will see a different home page than those without, for example. The various widgets (for lack of a better term) on the new home page will also offer date filters like “last 7 days” and “last 30 days” — no need to dive into the various reports for those views.

It replaces the current Audience Overview report, which focuses on metrics like sessions, unique users, page views and pages per visit (among other data points). But that report hasn’t disappeared; it’s still accessible by clicking the Audience tab in Google Analytics’ menu.

Google says all of this is launching “to all users over the next few weeks.” It’s the latest in a series of changes to the Google Analytics desktop UI that began rolling out in October.

Here are a couple screen shots of the new home page from Google’s announcement:

Users will also see a new “Discover” tab in the menu, down in the lower left above the Admin tab. This new section will serve as a guide to related Google Analytics products and educational materials.

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Matt McGee

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.

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