Google Buys TLD “.App” For $25 Million In document Breaking ICANN auction

Google outbid corporations like Amazon.com for unique rights to the highest degree area.

Amy Gesenhues on February 27, 2015

This week’s ICANN auction resulted within the largest quantity ever paid for a TLD when Google bought .app for a file-breaking $25 million.

in line with a DomainNameWire.com file, twelve firms were bidding for the area title during ICANN’s auction on Wednesday, with Google in the end out-bidding different applicants, together with Amazon.com, Minds + Machines and Radix.

The .app area title is a natural fit with the Google Play retailer now that Google is an official domain registrar. the company opened its domain products and services to all customers remaining month, after launching its invite-most effective domain service in June of remaining yr.

Sounding slightly slap-happy in regards to the winning bid, a Google spokesperson informed trade Insider, “”We’ve been excited and involved in the possibility of new TLDs for .soy lengthy. we are very .app-y with .how, at a .minna-mum, they have got the prospective to .foo-ward internet innovation.”

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Amy Gesenhues

Amy Gesenhues is 0.33 Door Media’s general project Reporter, protecting the newest information and updates for marketing Land and Search Engine Land. From 2009 to 2012, she was once an award-successful syndicated columnist for a number of day-to-day newspapers from the big apple to Texas. With more than ten years of marketing management expertise, she has contributed to quite a few conventional and on-line publications, together with MarketingProfs.com, SoftwareCEO.com, and sales and advertising management journal. read extra of Amy’s articles.