Google is like a Hyperactive teenager

may 1, 2015

closing week, we were sitting in a consumer assembly at the BuzzPlant place of business when the dialog became to Google. when you don’t reside and breathe website positioning and web page advent, then Google is usually a daunting, mystifying drive standing between you and what you are promoting. In our shopper meeting, we have been discussing Google’s quirks and oddities when Jason, one in all our jack-of-all-trades web optimization consultants, threw out this remark:

“Google is like a hyperactive teenager. you must hold their hand, make it simple, and don’t make them have a look at too much at once.”

“exactly,” we all agreed. His simile was proper on the money. Google – albeit terribly powerful – doesn’t have to be this nice, mysterious power. in fact, Google is busy, impatient, and fairly self-situated. If you could cater to Google’s desires – placate the “youngster” – that you may get the peace you want. (however I don’t prolong that simile the entire solution to a parenting technique!)

what is Google’s #1 goal?
Google has many revenue sources, however like most digital products, advertising is a key revenue supply. And what brings in merchandising revenues? Eyeballs. So, Google’s major purpose is to get more eyeballs on Google.

and the way do they do this?

simple. by using connecting Google users with the fine quality content that customers need to see. When users have a excellent experience, they arrive again for extra. this can be a normal customer support rule that applies to any trade, proper?

So, we’ve defined Google’s function. If Google wants to connect people with fine quality content, it’s pure that they’re going to indicate some appreciation to the high-quality websites that are simple to learn. So your objective is to make Google satisfied.

truth: Google’s index is over a hundred,000,00 gigabytes and has taken over one million computing hours to build. (source)

Translation: Google is busy. It’s essential that you’re making your web page simple for Google to crawl and index. in case your content is unorganized, convoluted, duplicated, or in any other case troublesome to work with, don’t are expecting a lot help from engines like google.

How Can My web page Make Google satisfied?
i would inspire you now not to view Google as a long record of ideas.

whereas Google indisputably has some ideas and quirks that you simply wouldn’t want to ignore, these rules are straightforward to identify and satisfy. the larger challenge is extra of a philosophical one: How do you create a site that is consumer-friendly, equipped, intuitive, and cellular-pleasant? That closing one is mainly important in gentle of “Mobilegeddon.”

websites that properly fulfill these philosophical/UX questions must naturally meet Google’s criteria, as smartly. As Jason stated in our client assembly, “hold their hand, make it simple, and don’t make them take a look at too much at once.”

To get all the way down to the brass tacks, listed here are a couple of instruments our workforce would counsel for making your website online Google-pleasant:

What’s Your take on Google & website positioning?
Agree or disagree with us? Let’s speak in the feedback under.

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