Google is moving ahead with a plan to add interactive elements to email messages. The company’s new “AMP for Email” spec allows for things like buttons, check boxes, and image carousels within the message window. Pinterest, for instance, will let users browse and save ideas, while Doodle will let people vote on potential meeting times. AMP, which stands for Accelerated Mobile Pages, is currently supported in Gmail, Yahoo Mail, Outlook.com, and Mail.Ru, and it’s open to other email providers that want to add support.
The dynamic emails will begin rolling out to Gmail users on the web today, the company said, with mobile support coming soon.