Google Wins Cannes Lions cell Grand Prix
Steve McClellan @mp_mcclellan, (June 23, 2015)
Tech large Google won the Cannes Lions Grand Prix in the cellular class Monday for its virtual truth product presented last yr called Cardboard. the company additionally won the prize again in 2012.
cell Jury President Joanna Monteiro, VP and inventive Director FCB Brazil, stated the jury was looking for contenders that “test with issues” within the cellular area. She stated that Google’s digital fact product was “recreation changer” to be able to enable “many manufacturers to engage with consumers at a better level” within the cellular sector.
Cannes Lions have been also awarded in merchandising/Activation, Press and Direct classes Monday night.
Taking the Grand Prix in the promotion/Activation class was once a campaign from grey London and Caviar London for a Volvo product referred to as “lifestyles Paint,” a spray product that’s invisible in sunlight hours however glows brightly at night when uncovered to car headlights. it may be sprayed on bikes, apparel, shoes, or even canine leashes. The product was designed to scale back the selection of accidents between vehicles and bikers and pedestrians. The campaign’s tagline: “one of the simplest ways to survive a crash is to not crash.”
Matt Eastwood, global Chief ingenious Officer, JWT and president of this 12 months’s advertising/Activation Jury, stated he and his workforce were on the lookout for “work that lifted society to the next degree.”
Miami-based totally The community (formerly often called La Comunidad and now a part of SapientNitro) gained the press Grand Prix for its “never stop driving” campaign on behalf of the public Bike system of Buenos Aires. The marketing campaign additionally gained two Gold Press Lions. Press Jury President Pablo del Campo, worldwide creative Director Saatchi & Saatchi mentioned the jury was once in search of “a brave thought,” as well as “superbly carried out and crafted work.”
successful the Grand Prix within the Direct class had been grey big apple, Click3X and Interception for Volvo. Jury president Judy John, CEO and Chief ingenious Officer, Leo Burnett Canada, stated the jury used to be searching for work that “pushed the definition of the class” and “one thing that represented a up to date interpretation of what Direct is and what Direct is in a position to.”
more on Monday night time’s Cannes Lions contenders may also be discovered here.
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