Google’s subscription music numbers reportedly top 15 million
Google told the outlets that subscription numbers and the reports of flat growth are inaccurate, and that as of March, combined subscribers to YouTube Premium and YouTube Music are up 60 percent over last year. Still, the numbers claimed by the sources paint an interesting picture as Google continues to slowly shift from Google Play Music to YouTube Music. A year after launching the YouTube-branded service, it’s only just adding features like the ability to play locally-stored songs and still has not replaced GPM’s cloud locker for user’s own music files.
Meanwhile, YouTube continues to be a way many people access music and music videos for free with Google’s ads. While it would certainly like to turn those folks into more paying subscribers, having that backdrop means that even with fewer customers, its potential is a bit different than the offerings from Apple, Spotify and Amazon.