satisfied Birthday AdWords! Celebrating 15 Years of percentSuccess with Google

Larry Kim

October 28, 2015

today, Google AdWords turns 15 years outdated! It’s superb to me to look how some distance AdWords has come all over the prior 15 years.

I was once among the many first 350 advertisers that began the usage of the AdWords platform back in 2000 (seems see you later ago now). considered one of my non-public favourite claims to reputation is that I was once the very first AdWords advertiser to buy greater than $ 1 million worth of advertisements! except for bragging rights, I bought to know then-CEO Eric Schmidt and Sergey Brin at an individual lunch. Sergey wore sneakers together with his go well with (a look that no longer everybody can pull off), and Eric was charming and a great host. I additionally received a personal tour of Google’s knowledge center! It used to be superb, even then, and AdWords has long past from strength to strength seeing that its rather humble beginnings.

In honor of AdWords’ fifteenth birthday, Google has released a different infographic charting AdWords’ many milestones and achievements. On behalf of everyone right here at WordStream, satisfied birthday, AdWords! right here’s to the following 15 years of paid search success!

2000

again when AdWords first launched in 2000, there were just 350 advertisers the usage of the platform! as of late, there are greater than 1 million. Some advertisers had been loyal AdWords advertisers from the very starting (myself incorporated), corresponding to DiscountMugs.com, which has been constantly using AdWords for the past 15 years. wonderful!

2002 / 2003

After just three years, AdWords multiplied to 218 countries around the globe. In 2002, Google Search was once on hand in 72 languages, which is impressive even by using today’s requirements, but now, Search bargains ends up in greater than one hundred fifty languages – together with Klingon!

2008 – 2012

AdWords continued to develop for the subsequent seven years, but in 2010, Google shook up the sector of internet marketing via introducing YouTube’s TrueView ad structure. In 2008, approximately 15 hours of video had been uploaded to YouTube every minute. these days, greater than 400 hours(!) of video are uploaded each single minute. additionally, Psy’s Gangnam model become the primary video to achieve more than 1 billion views again in 2012.

2015

by way of 2015, the sector has formally long past mobile – and AdWords got here proper along with us. Over 50% of Google searches are now carried out on mobile units, and Google has seen 2X boom within the extent of “close to me” searches, highlighting the power of native search, and 82% of customers use their cellular software when shopping in stores to help them make buying decisions.

of course, there had been a whole bunch of developments over time that didn’t make it into the infographic, like advert extensions and procuring Campaigns, in addition to a ton of behind-the-scenes stuff that may now not be as horny as new ad formats, but helps us work extra efficiently and spot a larger return on our investment, like improvements to attribution modeling.

overall, it’s been fantastic to watch AdWords make stronger and provide higher worth to advertisers all the way through the prior 15 years, and i can’t wait to peer what Google has in retailer!

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