How To Setup Your Own New Car Dealership Greece NY

How To Setup Your Own New Car Dealership Greece NY

Everyone dreams of owning their own business. So, if you have a passion for automobiles, then starting a new car dealership in Greece, NY, can be a perfect idea. As the automobile industry keeps on growing these days, now can be the ideal opportunity to have your own car dealership set up. This business venture can offer plenty of careers and financial growth for you and other people.

To make sure you reap rewards worth all your investments and effort, here are a few tips for starting your new car dealership in Greece, NY:

1.    Choose The Perfect Location

Typically, there’s no ideal rule for the location of your new car dealership. However, it’s best to check with your state or city to know if there are guidelines to follow. For example, the franchise you’re going to consider may have rules regarding the proximity of your business from the original company.

Also, the location you should choose should be capable of supporting your car dealership business. It means that it should be situated in a visible area from the main street or somewhere that is accessible for commercial use. Think about the population as well because the larger the population, the more sales you can potentially generate. Also, take a look at the competition. Running your car dealership next to another may have pros and cons. It can be a good thing as the customers can find the perfect deal quickly. It can also be a bad thing as you need to keep the prices of your vehicles competitive against the other.

2.    Prepare Your Business Plan

Another thing to consider when setting up a new car dealership is the business plan. Aside from the location, you have to look into the budget of your automobile business. With a budget in place, you can better determine your potential expenses, which include accounting, maintenance, utilities, and salaries. Moreover, it’s also essential to figure out the car models you’re going to sell. Think of the models that can stand out from the competition or better deals that can attract more customers.

How To Setup Your Own New Car Dealership Greece NY |

When managing a car dealership, you may also need a few helping hands to make your business successful. Thus, decide on the number of employees you’ll hire and their responsibilities. For instance, you may need sales agents, managers, and customer service associates. However, if you want to start small, try working with people who can do multitasking.

If you want to have an in-depth understanding of how a car dealership works, check here for more information.

3.    Comply With The Proper Licensing, Bonding, And Insurance Requirements

As with other businesses, starting a new car dealership in Greece, NY necessitates complying with a lot of requirements, including licensing, bonding, and insurance. Before you can sell cars to customers, you have to secure a dealer’s license that will authorize you to sell automobiles regardless of the amount each year.

When it comes to bonding, setting up a car dealership means you need a surety, which can be a great way to protect your business against contract defaults with wholesalers, suppliers, and even vendors.

Lastly, being a car dealer means you should have comprehensive insurance coverage. Typically, insurance options for car dealerships involve lot coverage, general liability, and plans that will ensure everything against inventory loss and property damage.

4.    Develop Your Sales And Management Skills

Having the love for automobiles doesn’t mean you’re good at managing a business. If you own a car dealership, learning the salesman’s trade and essential management duties are necessary. You have to use the right sales and management skills for you to close more deals and earn more sales. Apart from upfront honesty, you should be good at telling your customers what they’re getting from you. These may include the actual condition of the car, excellent offers, and other specific promises.

Furthermore, proper handling of the negotiation stage and providing your prospective buyers an opportunity to decide are two of the most critical salesman traits to possess.

5.    Promote Your Brand And Build A Web Presence

When setting up a car dealership in Greece, NY, promoting your business and defining your brand is crucial for success. Develop a marketing strategy to help you advertise your firm both online and offline. For traditional marketing, you can hire skilled sales agents and let them market your brand for you. You can use newspapers, flyers, billboards, and many more to advertise your brand.

It’s also a good idea to use the digital platform in promoting your business. You can do that by creating a website that will help establish your web presence. Having a site means your customers can learn more about your business, including the products and services you provide. In addition to the website, use social media channels to reach and attract new customers.


Starting your car dealership in Greece, NY, is never easy. But with the proper amount of time, effort, and resources, you can make things work for your business. Keep the tips above in mind, and you’ll be on the road toward car dealership success in no time.


About The Author: Nick Kirtly

Nick Kirtly | 

Nick has been a mechanic for many years and enjoys working on some of the older model of vehicles. He enjoys writing about his experiences and also enjoys visiting different car events throughout the year. He has a wife and young family.