How Two Designers Are Revolutionizing “Asian match” sunglasses

With Covry Sunwear, Athina Wang and Florence Shin have designed trendy shades that in truth match.

August thirteen, 2015 with regards to the elemental design, shades provide very restricted options. For all of their selection in aesthetics—mirrored lens vs. no mirrored lenses, tortoise-shell vs. black, Wayfarer vs. Jackie O.—most sun shades are available a regular fit that favors low cheekbones and high nose bridges. For Athina Wang and Florence Shin, this one-dimension-fits-all structure wasn’t reducing it, so they determined to design for a extra various vary of face constructions with Covry Sunwear.

“i’d always need to choose between fashionable shades that didn’t fit, or a frame that kind of match, but wasn’t the type i wished,” says Wang. Frames slid down the nose, hit high cheek bones or left in the back of undesirable indents. These are issues that a lot of Asian women and men come up in opposition to, and the oft in poor health-regarded as “Asian match” from sunglass brands do not offer many trendy or reasonably priced choices. “We knew there had to be a solution to make sun shades that no longer best fit smartly, but in addition appear nice.”

Wang and Shin, who are friends from high school and attended fashion college for design and advertising respectively, designed what they call the extended fit. There are three tenets to their fit: longer nose pads, to allow for the sun shades to hit higher up on the nostril; a straighter curvature of the body so that they will not dig into high cheek bones; and the nostril bridge is more narrow so they won’t slide down. Covry options extended fit glasses in numerous completely different shapes, kinds and color combinations, with extra selections to come back q4.

The designers simply wrapped up their Kickstarter campaign for Covry closing week, surpassing their goal of $18,500 through 280%. “We have been definitely now not anticipating it to try this neatly,” says Shin. “We knew we had an target audience however we had been excited after we noticed how many people were so enthusiastic about product.”

When asked what they attributed the success of the marketing campaign to, the pair mentioned that it resonated with a lot of people who share equivalent frustrations, not just Asians. “‘Asian match’ we found to be a bit assuming as a result of a lot of people who don’t seem to be Asian have this downside,” says Wang. “it is been in reality inspiring to look everybody’s messages and feedback: ‘we now have been ready goodbye for something like this, why hasn’t any person else considered this?'” Wang and Shin had hit upon a big workforce of people who have been coping with the same frustration.

The pair is working with a manufacturer now to supply the colours and plan to have them on sale on their site in time for the fall 2015 season.

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[All photos: Covry Sunwear]

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