Indiegogo Rebrands Charity Division As

The crowdfunding web page is relaunching Indiegogo lifestyles, its private fundraising platform, as a standalone site called Generosity.

October 21, 2015 

closing December, crowdfunding website online Indiegogo presented a new part referred to as Indiegogo lifestyles, by which folks might carry money for private motives—say, medical bills for a cancer patient—without needing to pay the charges that usually accompany listings on the platform. On Wednesday, Indiegogo stated it used to be renaming the venture and devoting a separate web site,, to its charity wing.

A key difference between Indiegogo life and its new iteration is that the platform will now be open to nonprofit campaigns. Like its predecessor, Generosity nixes the 5% platform charge that Indiegogo levies on its conventional listings. (It does, however, nonetheless charge a nominal fee to course of funds.)

Indiegogo, considered one of Kickstarter’s greatest opponents, is becoming a member of a host of different private crowdfunding sites with the launch of Generosity—essentially the most outstanding of which is GoFundMe, which not too long ago cited that it handled $1 billion in donations during the last year. according to the the big apple times, Indiegogo would now not disclose what quantity of money Indiegogo existence campaigns had raised, but the firm did say that general, Indiegogo campaigns have raked in $750 million since the company was once based in 2008.

unlike Indiegogo, however, GoFundMe expenses both a processing and platform rate, which could help sway folks to Generosity’s platform; the new web page might additionally elevate Indiegogo’s profile in terms of Kickstarter, which does now not have a non-public crowdfunding choice.

As quick firm wrote ultimate month, Indiegogo has additionally expressed a singular passion in fairness crowdfunding—the concept common people must be able to invest in startups and benefit from their success, just like venture capitalists at present do. From the previous fast firm article:

Indiegogo is getting ready for the possibility of helping entrepreneurs promote stakes of their new ideas.

That sets the company except for Kickstarter, which states that it’s interested solely in serving to priceless ingenious tasks—comparable to motion pictures, artisanal foodstuffs, and inventive gizmos—become reality. Judging them on their potential to turn a buck would sully that vision. Indiegogo’s mission is extra all-encompassing, says Rubin: “Our North megastar is that we’re trying to democratize funding.” the corporate is excited to lift money for virtually any goal that isn’t illegal, bad, or a form of hate speech, including charitable efforts, paying for personal scientific emergencies, and other activities that Kickstarter bans.

[by means of The Verge]

[Screenshot: via Generosity]

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