InMoment acquires NLP specialist Lexalytics
Lexalytics will bring martech capabilities to InMoment’s customer experience platform, making data analysis, content management, and brand strategy easier for agencies.
Lexalytics, an established leader in the natural language processing (NLP) and analytics space (September 15, 2021) announced its acquisition by InMoment, the customer and employee experience platform. Lexalytics uses AI-driven NLP to drive insights from a range of channels, whether the data is structured or unstructured. These include social media, call centers, voice, reviews, support tickets and chat logs.
The acquisition is aimed at significantly elevating the analysis of customer and employee feedback in the InMoment Experience Improvement platform, going far beyond surveys, and transforming the data into actionable insights.
Why we care. Lexalytics was founded in 2003, which makes it a veteran in terms of marketing tech years. It’s also a rare example of a vendor almost dominating its niche in the market. InMoment is actually a year older, and distinguishes itself from other CX offerings by emphasizing the importance of employee experience in achieving business success.
We won’t pretend we saw this coming, but it’s clear why a solution like Lexalytics can provide value in this context.
The post InMoment acquires NLP specialist Lexalytics appeared first on MarTech.
About The Author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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