Instagram Introduces Keyword Moderation Tool to Filter Inappropriate Comments

September 13, 2016

Instagram Introduces Keyword Moderation Tool to Filter Inappropriate Comments

Instagram Blog

Instagram has released a tool that will now make it easier for users to keep their own posts safer. The photo-sharing app has introduced a keyword moderation tool that allows for comments to be filtered, thus fighting back against cyberbullying and abuse.

Instagram’s CEO and co-founder Kevin Systrom announced the update through Instagram’s blog, explaining, “All different types of people — from diverse backgrounds, races, genders, sexual orientations, abilities and more — call Instagram home, but sometimes the comments on their posts can be unkind. To empower each individual, we need to promote a culture where everyone feels safe to be themselves without criticism or harassment.”

A Note from Kevin Systrom (@kevin): When Mike and I first created Instagram, we wanted it to be a welcoming community where people could share their lives. Images have the ability to inspire and bring out the best in us, whether they are funny, sad or beautiful. Over the past five years, I’ve watched in wonder as this community has grown to 500 million, with stories from every corner of the world. With this growth, we want to work diligently to maintain what has kept Instagram positive and safe, especially in the comments on your photos and videos. The beauty of the Instagram community is the diversity of its members. All different types of people — from diverse backgrounds, races, genders, sexual orientations, abilities and more — call Instagram home, but sometimes the comments on their posts can be unkind. To empower each individual, we need to promote a culture where everyone feels safe to be themselves without criticism or harassment. It’s not only my personal wish to do this, I believe it’s also our responsibility as a company. So, today, we’re taking the next step to ensure Instagram remains a positive place to express yourself. The first feature we’re introducing is a keyword moderation tool that anyone can use. Now, when you tap the gear icon on your profile, you’ll find a new Comments tool. This feature lets you list words you consider offensive or inappropriate. Comments with these words will be hidden from your posts. You can choose your own list of words or use default words we’ve provided. This is in addition to the tools we’ve already developed such as swiping to delete comments, reporting inappropriate comments and blocking accounts. We know tools aren’t the only solution for this complex problem, but together we can work toward keeping Instagram a safe place for self-expression. My commitment to you is that we will keep building features that safeguard the community and maintain what makes Instagram a positive and creative place for everyone. To learn more about comments on Instagram, check out help.instagram.com. Kevin Systrom CEO & Co-founder, Instagram

A photo posted by Instagram (@instagram) on

To utilize the new function, users can tap the gear button at the top of their profile and choose to filter comments in one of two ways: hiding inappropriate comments based on default keywords provided by Instagram or entering custom keywords deemed offensive or inappropriate. Any comments that contain that custom word or phrase will be hidden from the post.

According to TechCrunch, this feature was first made available to business accounts in July, reportedly going through a test phase by deleting snake emoji from Taylor Swift’s photos. Model Chrissy Teigen used the tool to filter out words like “trump,” “colon” and “cleanse.”

Additional features, including swipe-to-delete comments, reporting inappropriate comments and blocking accounts, were previously rolled out to the app’s 500 million users in an effort to combat online harassment. Seventy-three percent of adult internet users were found to have witnessed online harassment, according to a 2014 Pew Research Center study.

TechCrunch reported that Instagram will also be debuting a new feature that displays personalized comments from friends in a post’s comments preview section. “My commitment to you is that we will keep building features that safeguard the community and maintain what makes Instagram a positive and creative place for everyone,” Systrom wrote.

Do you think the keyword moderation tool will help prevent cyberbullying? Share your thoughts in the comments section below!

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Author: Erica Abbott

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