Integral Ad Science Acquires Amino Payments

Integral Ad Science Acquires Amino Payments

by  @KLmarketdaily, January 14, 2021

Digital ad verification company Integral Ad Science (IAS) has acquired Amino Payments, a supplier of blockchain-based solutions that monitor programmatic advertising spending and help optimize campaign performance. 

Integral Ad Science Acquires Amino Payments | DeviceDaily.com

In April 2020, IAS and Amino Payments partnered to launch one of those solutions, Total Visibility. 

Total Visibility enables real-time campaign optimization by providing impression-level financial insights, including supply-path costs, as well as media quality verification (viewability, fraud and brand safety monitoring), according to IAS. 

Total Visibility is now an IAS brand, and the Amino Payments brand will be retired.

MediaPost.com: Search & Performance Marketing Daily

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