Jägermeister Instagram campaign Reached three.24 Million And increased Followers by using 63 %

How the German liqueur maker stirred up excitement and built community by way of social media.

Steve corridor on February 25, 2015 at 6:04 pm

Working with Berlin-based totally startup Brandnew, Jägermeister launched an Instagram-centered social media marketing campaign in Germany, Austria, Switzerland and the United Kingdom.

The goal of the marketing campaign was once to construct neighborhood, awareness of the brand and to extend the choice of the brand’s Instagram followers.

the hassle inspired folks to upload and tag Jägermeister-themed images with #ShowJagerLove on Instagram. each and every week, the brand offered the possibility to win prize packages.

Brandnew enlisted 14 Instagram influencers and requested them each and every to create two Jägermeister-themed photos and to promote the #ShowJagerLove contest to their followers. right here’s one:

Brandnew additionally promoted the contest on its Instagram account:

right here’s a publish from one happy prize winner:

And right here’s a collection of posts with the #ShowJagerLove hashtag:

in relation to outcomes, the campaign delivered a total attain of 3.2 million, generated 67,471 interactions, a 2.86 p.c engagement charge, 66,319 likes, 1,152 feedback and a sixty three % increase in followers all over the campaign duration.

Some opinions expressed on this article is also those of a visitor creator and not essentially advertising Land. team of workers authors are listed here.

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